The market will reach 270 billion yuan of virtual human "invasion" warning!

  "A virtual makeup expert who can catch demons" Liu Yexi went online less than a month ago. With just two videos, she has more than 5 million fans, and her makeup "out of the circle" triggered real beauty bloggers to compete to show off imitation makeup.

  In the show "TALK TO AI MERROR", the AI ​​human observer MERROR started a multidimensional dialogue with human guests from curiosity and desire to explore, attracting "AI girl" Xiaoice to greet: "With you Join hands to enter the era where virtual humans and humans live together."

  People are no longer unfamiliar with virtual digital people, from foreign virtual internet celebrities Lil Miquela and virtual model Imma to domestic Ling Ling and AYAYI, from virtual singers such as Hatsune Miku and Luo Tianyi to A-SOUL and Rich BOOM. Such virtual idol groups not only have their unique personal settings, they can interact with netizens on social platforms like real people, but they can even "attend" offline activities and endorsement products...Virtual digital people have experienced several technological innovations, and their forms have become more and more diverse.

  The domestic virtual digital human market will reach 270 billion yuan in 2030

  Virtual digital humans do not exist in the real world. They are created and used by computer means such as computer graphics, graphics rendering, motion capture, deep learning, speech synthesis, etc., and have appearance characteristics, human performance capabilities, and human interaction capabilities. A comprehensive product of human characteristics, representative segmented applications include virtual assistants, virtual customer service, virtual idols, virtual anchors, and so on.

  The "Virtual Digital Human In-Depth Industry Report" released by the information company Qubit shows that by 2030, the overall market size of my country's virtual digital humans will reach 270 billion.

Among them, the identity virtual digital person is about 175 billion, and the total scale of the service virtual digital person is more than 95 billion. The market is currently in the pre-cultivation stage.

Replacing the virtual anchor in the live service and the virtual idol in the virtual IP is the current market hotspot.

  The report believes that "people" are the core factor of virtual digital humans, and the intimacy, care and immersion brought by highly anthropomorphic users is the core motivation of most consumers.

Whether it can provide a sufficiently natural and realistic experience of getting along will become an important criterion for virtual digital humans to replace real humans in various scenes and complete the upgrade of voice interaction methods.

It is worth mentioning that in 2021, Emmy Award winner Fable Studio launched two companion AI virtual lives-Charlie and Beck. The addition of generative language models is expected to significantly improve the daily interaction capabilities of virtual personal assistants.

Except for no entity, they can talk to users like real people to meet people's communication and companionship needs.

  The report believes that the main driving forces of the virtual digital human industry in the future include: user intergenerational changes, a new generation of young people are more eager for content consumption and the virtual world; virtual digital human related technology thresholds are relatively lowered, and costs have fallen.

At the same time, capital enthusiasm has risen, and the trend of virtualization has gradually become a consensus; related supporting equipment such as VR glasses has gradually recovered, and it is expected to achieve large-scale commercial use.

 Service virtual people will cover more scenarios

  Virtual digital humans are mainly divided into two categories, namely identity virtual digital humans and service virtual digital humans.

  Among them, the service-type virtual digital person is mainly used to replace the real person for content generation such as broadcast, and can conduct simple question and answer interactions.

Foreign countries have technical advantages in CG (computer graphics) and can create virtual digital humans with a high sense of care. They are the first to implement virtual companion assistants and psychological counselors in medical and other scenarios.

  In terms of content production, the virtual digital human content generation platform has become a common force for many manufacturers. Domestic manufacturers, including Volcano Engine, HKUST IFLYTEK, and Xiangxin Technology, have launched relevant platforms for news broadcast scenarios.

On this type of platform, users can input the broadcast content into the platform, select the host's image, tone, and background, and then quickly generate related broadcast videos. Users can also adjust the virtual digital person's actions.

Some products can also be inserted into the demo panel, adjust the position according to the time axis, etc., and finally generate a video with pictures and texts and explanations.

  At present, virtual digital humans are not suitable for versatility, professionalism, and excessively interactive fields, which will expose existing technical shortcomings. At present, domestic applications focus on specific market segments and provide simple interactive services.

  Virtual anchors are currently the most intensely competitive scene in China. Some manufacturers will incorporate operational details in the live broadcast scene into product design.

The second is the virtual customer service deployed by each company. The customer service scenario with relatively clear business requirements and rules and processes has become an ideal way for virtual digital people to land.

For example, the avatar of the catering brand McDonald’s "Happy Sister", the virtual idols of the skin care brand L'Oreal China "Oye" and "Lai Jie", the avatars of the skin care brand Winona, Weiwei, Nuoge and Qingtong Guo, and the beauty brand Hua Xizi's national style avatar "Huaxizi" and so on.

  Other scenarios include virtual teachers, navigation guides, exhibition introductions, etc. that have been planned in many plans. Virtual digital humans can perform behavior and voice recognition on the basic demands of users, and respond with fixed words.

  In addition, it is worth noting that the AI ​​virtual assistant application has been born, and the well-known AI virtual assistants of domestic smart speakers have also displayed customizable and exclusive virtual digital human images.

It is conceivable that AI assistants with specific images may appear in people's daily lives in ways such as extended reality or holographic projection.

  Identity virtual person "invades" the field of live broadcast endorsement

  Compared with the service-type virtual digital person lacking personality characteristics, the identity-type virtual digital person emphasizes its own identity.

In the real world, these virtual IPs with independent personal settings arouse attention through static photos, dynamic videos, and real-time live broadcasts.

  The early identity-based virtual digital people in China were designed based on classic IP such as real people or games.

For example, Di Lieba’s avatar "Di Li Lengba", Huang Zitao’s avatar "Taosman", and Ouyang Nana’s virtual band "NAND" and so on.

These virtual avatars are essentially a continuation of the identity of real people, used to replace real people in related performances and help real stars increase their exposure.

  The intrusion of virtual digital humans into the "net celebrity circle" is also booming.

Lil Miquela of the United States has a high popularity in the world. She debuted on the social platform INS in 2016, and her income in 2020 has exceeded 10 million U.S. dollars.

Ling Ling, China's first hyperrealistic virtual person, features national style, not only appeared in Vogue magazine, but also received Tesla's endorsement.

Liu Yexi, who debuted in China at the end of October this year, after a video with strong visual effects and interaction between the real world and virtual scenes was released, his short video platform account increased by more than 1.3 million followers within 24 hours and received more than 2 million likes. .

  In addition, live broadcast and internet celebrities have also become key development markets for virtual IP. Representative IPs include American anchor CodeMiko, Chinese Douyin celebrity Axi, B station virtual up host Lu Ming, and Japanese virtual model Imma.

  On the whole, the virtual IP set is stable and can attend various events frequently. Compared with the real IP, it solves the problem of MCN organizations' long-term holding of specific IPs, and has developed in the fields of live broadcast and endorsement.

  Clone virtual person is expected to usher in a rapid outbreak

  Have you ever thought about your own image in the "meta universe" in the future?

The avatar-type virtual digital person is mainly oriented to the virtual world of the future.

Create your own virtual avatar for everyone to meet the individual's identity needs in the virtual world.

  Creating a unique image for yourself has been repeatedly verified in social, gaming and other fields, but in the past, it was mostly a flat image with a low degree of reduction. The virtual second clone is expected to further satisfy the needs of this clone through its unique sense of reality and immersion.

  The report also pointed out that, in addition to the highly reducible and personalized appearance, the second clone also needs to finely describe the user’s current response posture, including a series of elements such as position, appearance, attention, emotion, etc., in order to provide users with a second The presence of identity.

Therefore, if the second clone virtual digital person is basically mature in the content, software and hardware of the virtual industry, it is expected to usher in a rapid outbreak.

  Text/Reporter Chen Si