If you drive out of Hangzhou and travel south for about an hour, you will find Tonglu on the banks of the Fuchun River.

　　Ascend Luci Creek to Xie Kengkou, and then turn to Qinglongwu, an imaginative and creative life integrated store, which is eye-catching.

"Who would have thought that in such a mountain wharf, tourists from all over the country would come to daze and take photos." Fang Zuchun, the party secretary of Luci Village, introduced pride in his humor.

　　It turned out that through the circulation of old houses and the overall investment promotion, Luci Village was built into a "rural art testing ground" by a professional cultural and creative team. Capsule hotels, creative study rooms, elegant restaurants, etc. were integrated into earth walls, blue bricks, and logs. In the past, they sold charcoal. The poor villages that make a living have now become well-known “net celebrity villages” through “rural operations”.

Since 2020, the village has received more than 1.98 million tourists, and the per capita disposable income of villagers has reached 78,000 yuan.

　　The changes in Luci Village are just the epitome of Zhejiang's pioneering exploration of the road to common prosperity with the revitalization of the countryside.

　　Lin'an District, located in the west of Hangzhou City, first proposed the concept of "village scenic spot" and began to explore market-oriented operation models to transform rural resource advantages and ecological advantages into economic advantages and development advantages.

Shimen Village, Dashan Village and Longshang Village are adjacent to each other, and the first batch are planned as "Longmen Secret Realm" scenic spots.

In just a few months, the environment has been renovated, the facades of houses have been renovated, the tourism distribution center has been built, a series of facilities have been completed, and the village has taken on a new look.

However, a single tourism format and remote transportation locations have failed to attract many tourists.

　　The change started with the "village operations" policy first introduced by Lin'an District. A group of native Lin'an people were invited back to their hometowns to become "rural operators".

Chen Weihong, deputy director of the Lin'an District Culture, Radio, Film and Television Tourism and Sports Bureau, introduced that the operator and the village collectively signed a voluntary contract. The two parties formed a joint venture company. The village committee managed the village affairs. The operator was responsible for creating tourism products and planning themed activities to form a profitable company. For rural business types, the final income is divided according to the company’s shares.

　　Lou Min was the first "village operator" to settle in Shimen Village.

In order to fully activate mountain water resources, form an industrial chain, and activate the economy of mountain villages, she has successively invested more than 30 million yuan in circulating idle farm houses and land to build "ridged up" homestays, chrysanthemum bases, and alpine vegetable bases.

In less than 3 years, the "Longmen Secret Realm" scenic spot attracted tourists from the Yangtze River Delta region to check in, and the village's collective economic income reached an average of 150,000 yuan.

　　After four years of exploration and practice, Lin'an has gained a reputation for “rural operation”. 14 village scenic spots have signed contracts with operators and completed 53 settled projects.

　　In Tonglu by the Fuchun River, "rural operations" not only brought about rural tourism, but also explored effective paths for rural revitalization and common prosperity.

　　Strolling along the "Two-Mountain Avenue" in Luci Village, Tonglu County, one side is the clear stream under the green hillside, and the other is the beautiful guest houses lined up.

　　"I have been opening a homestay here for 8 years. The environment in the village is getting more and more beautiful, and the surrounding scenic spots are more complete, and there is an endless stream of tourists." "Painting Pavilion" homestay owner Chen Jingmin said with a smile, "Keep your home for one year. The income is more than 100,000 yuan. This year I plan to increase the number of rooms and open another branch near the original hotel."

　　In Daijiashan Village, She Nationality Township in Eshan, 25-year-old Shao Jie returned to her hometown after graduating from university and transformed two old houses into guest houses.

In a few years, Daijiashan has changed from the original "hollow village" to the "golden name card" of the county's boutique homestay clusters, while the local "Farmer's Home" entrepreneurial service agency has converted into shares with resources such as collective land and management houses. To the homestay.

Shao Jie's goal is very clear, that is, let local people be both "landlords" and "shareholders."

　　The "assuming" of the owner of Tonglu Homestay comes from the government's continuous innovation of the industrial model.

As early as 2015, Tonglu took the lead in promoting the licensed operation of homestays in Hangzhou. The conditions for obtaining the license include operating premises, sanitation and safety, environmental protection, and food safety.

The relevant person in charge of the Tonglu Agriculture and Rural Bureau said that this move has promoted the standardized operation of the Tonglu homestay industry and laid the foundation for future agglomeration development.

　　Tonglu has also issued 4 rounds of special policies to support and encourage the development of the local homestay industry.

In 2017, Tonglu became the permanent venue of the China International Homestay Development Forum, further stimulating the potential of the local homestay industry.

　　Today, Tonglu has 691 homestays, 22 homestays clustered in villages, and 112 boutique specialty homestays. It has gradually formed a characteristic and differentiated homestay development pattern with mid-to-high end-oriented and both high, medium and low.

A number of boutique homestay gathering areas such as Jiangnan ancient villages, slow life experience area, Eshan Daijiashan, and Hengcun Baiyunjian have emerged as the times require.

　　With the in-depth development of the rural revitalization process, the construction of Tonglu's beautiful countryside is in full swing.

Creating digital villages and artistic villages, and extending Tonglu's rural tourism industry chain, is becoming a new direction for the government to guide rural operations and a new driver for the development of global scenic spots.

At the recent World 5G Conference Industry Application Innovation Forum, Tonglu Eshan Shezu Township, "the first 5G demonstration application township" was selected as one of the top ten 5G application cases in the country.

The full area coverage of 5G technology has given birth to a new scenario for digital applications—big data detection in all-area scenic spots.

Driven by the digitalization of the industry, Eshan Township receives more than 500,000 tourists throughout the year.

　　Weng Yan, member of the Standing Committee of the Tonglu County Party Committee and Minister of Propaganda, believes that digital empowerment is an inevitable choice for rural revitalization in the future.

Digital empowerment not only provides convenient online shopping services for rural people, but more importantly, realizes the two-way connection of online goods going to the countryside, tourists entering the village, and agricultural products entering the city.

　　At present, Tonglu is taking the homestay industry as a breakthrough, and is the first to launch the "B&B Smart Brain": visitors only need to scan the "B&B Smart Brain-Luci Slow Life" QR code to "eat, live, travel, travel, buy, and entertain." "One-click to get it done, realizing all-round "intelligent service".

(Economic Daily reporter Huang Ping Liuwen)