New products are very valuable, second-hand products are also very fragrant

　　Behind the warming up of the second-hand economy, who is buying and selling idle items?

　　Buying and selling unused items is not unpopular. Not to mention large items such as second-hand cars and second-hand houses, the second-hand e-commerce platform with hundreds of millions of users has long been embedded in everyone's life.

In the recent "Double 11", a set of consumption data on a second-hand e-commerce platform was quite interesting: within 28 hours, the group’s mobile 3C payment transactions exceeded 171,000, and the recycling business submitted more than 57,000 orders. Platform and consumption Together, they can achieve at least 4.3 million kilograms of carbon emission reductions.

When people buy new products and dismantle express delivery, the second-hand idle market has also become a new "blue ocean" of consumption with a scale of hundreds of billions.

Yangtze Evening News/Ziniu News trainee reporter Wang Can

　　Who is buying and selling second-hand idle?

What do people care about when buying and selling second-hand items?

　　Xiao Chen, a consumer who has been using second-hand e-commerce platforms for seven years, told reporters, “Many boys I know buy electronic products on second-hand platforms. Girls may shop for clothes and the like. Living expenses in college are not enough. Think about how to buy what you want in the most cost-effective way. After work, you have more money and you don't need to spend so much time comparing and choosing."

　　In Douban App, there are many groups named "second-hand". Among them, the two groups of "second-hand idle" and "second-hand trading" have about 540,000 members. go.

According to the industry insight report released by Analysys, from the perspective of user age, people under the age of 35 are the main users of second-hand e-commerce. The attitude of post-80s and 90s towards commodity consumption is not only about cost-effectiveness, but also willing to enjoy advanced consumption, which is consumption. The upgraded mainstream group, and the Z generation (a generation born between 1995-2009) is also a potential user group for second-hand e-commerce.

　　In 2014, Xiao Chen, an electronic product enthusiast, placed his first order on the second-hand e-commerce platform. In the past seven years, he has purchased second-hand mice, routers, graphics cards, lenses, etc. on the platform.

In his opinion, "there is no difference between these first-hand and second-hand items, but second-hand items are more cost-effective. For example, sometimes I want to buy a spare machine to play games, but there is no special high pursuit. The brand-new price is too expensive. Good or under the warranty period, maybe only half the price."

　　During the interview, the reporter noticed that “cheap” and “high cost performance” are high-frequency words mentioned by consumers. The price advantage of second-hand e-commerce platforms has attracted young people who are not full of purses to place orders with “passion”.

But "it is difficult to distinguish between true and false" is another pain point that is difficult to avoid.

In an interview with reporters, Mo Daiqing, director of the online retail department and senior analyst of the E-commerce Research Center of the Net Economics, said that the user's acceptance of second-hand e-commerce is not too high, and the trust between the two parties has not been fully established.

　　Has gradually become a mainstream consumer trend, why is the second-hand economy heating up?

　　The transaction scale and user scale of the second-hand e-commerce market have been increasing year by year. The fierce development of traditional e-commerce has opened up a blue ocean for the second-hand transaction market to a certain extent, attracting giants and capital to enter the market one after another.

From January to June 2021, a total of 9 investment and financing incidents occurred in the domestic second-hand e-commerce industry, with a total financing of more than 5.76 billion yuan.

From this point of view, the circulation of idle items through second-hand e-commerce platforms may become one of the mainstream consumer trends in the future, and there are many factors leading this trend.

Analysys believes that on the one hand, the state has issued a number of relevant measures in recent years, which has promoted the development of healthy standards in the industry.

On the other hand, the commodity stock market formed by consumption has become the basis for the development of second-hand e-commerce.

In addition, the proportion of young Internet users has increased year by year, and contemporary young people have changed their concepts of commodity consumption and second-hand transactions, injecting new user traffic into the development of second-hand e-commerce.

　　Mo Daiqing told reporters, “As the concepts of low-carbon, environmental protection and recycling have taken root in the hearts of the people, the actual needs of many consumers coincide with the concept of're-creating value' advocated by second-hand trading platforms.”

　　Financial Review

　　Recycling of idle items is a good thing. How to solve transaction pain points is the key

　　Through the second-hand trading platform, "useless" items can be regained their lives, rejuvenate the market value into "useful", and turn waste into consumption and inventory into supply, which undoubtedly responds to the development of the "14th Five-Year Plan" circular economy. A good thing for planning.

However, in the actual purchase process, "the water is too deep" on the second-hand platform is an unavoidable problem.

More than one consumer pointed out that buying and selling second-hand idle requires a certain threshold of knowledge, otherwise they will step on the pit accidentally.

It's hard to tell whether it's true or false. Once it comes to return or exchange, the rights and interests of both buyers and sellers are difficult to guarantee.

　　How to strengthen the supervision of transaction behavior, put a standardized and standardized coat on second-hand commodity transactions, and build a centralized and standardized "flea market", the maturity of the entire second-hand consumer market still requires many efforts.