What are the most popular supermarket chains?

With some 44,000 general food outlets in France and an estimated turnover of 190 billion euros in 2019, supermarkets and hypermarkets still attract crowds.

While supermarkets are engaged in a fierce battle to attract consumers, a recent OpinionWay survey for Bonial *, a specialist in online advertising catalogs, took an interest in the subject.

E. Leclerc, Carrefour and Lidl in the lead

In the list of attendance rates, it is E. Leclerc who takes first place, with 23% of users declaring that they mostly do their shopping in the firm's outlets.

Carrefour is in a pocket handkerchief with 21% of responses, and has the highest demographic density in no less than three French regions.

Much further behind, Intermarché appears as the benchmark store for 12% of respondents, against 9% tied for Système U and Lidl, and 8% for Auchan.

While Casino, Aldi or Monoprix are used as a back-up by most consumers (between 2 and 3% of respondents mostly doing their shopping there).

The choice and the price

However, attendance rate and a good impression do not necessarily go hand in hand.

Indeed, although we find E. Leclerc (22%) and Carrefour (18%) at the top of the favorite brands of the French, the third place of the podium is this time occupied by Lidl, 11% acclaimed by those questioned.

As for the motivations of the users, it is the exhaustiveness in the choice of the products (95%), but also the price (94%) and the ease of access to the store (93%) which appear as the essential criteria.

* 

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