China News Service, Beijing, November 17 (Gong Hongyu, Zuo Yuqing) A few days ago, the Shanghai Municipal Bureau of Culture and Tourism took the lead in drafting the "Regulations on the Recordation of the Contents of Secret Room Script Killing in Shanghai (Draft for Comment)" to solicit public opinions.

  Heavy taste, strong stimulus, and pornography... For a long time, the script-killing industry, which has a market size of more than 10 billion yuan, has repeatedly been criticized as "chaotic."

What are the hidden dangers behind the crazy expansion?

How will the new regulations be rectified?

Psychological problems caused by the script killing?

  What is the trendiest of young people's social life? It's "Let's play the script and kill it together?"

  In recent years, the script-killing industry has experienced explosive growth.

According to data from iResearch, China's script-killing market will reach 11.74 billion yuan in 2020, and thousands of related companies will be added.

Meituan’s "2021 Entity Script Killing Consumption Insight Report" shows that the domestic script killing market is expected to exceed 15 billion yuan in 2021, and the scale of consumers may reach 9.41 million.

  The soil of brutal expansion also breeds chaos in the industry.

  On the one hand, script killing provides urban youth with a relaxing social outlet; on the other hand, in order to cater to young consumers’ pursuit of "short, flat, fast" and sensory stimulation, some shops and script authors mainly promote horror and murder scripts. .

Some scripts are full of absurd horror, and some even have feudal superstitions, bloody violence and even more sensitive topics

.

There are also many script-killing shops that lack qualifications and set up shops naked in residential buildings and apartments.

Data map: Xi'an script kills players.

Zhang Yuanshe

  "

It's very satisfying when playing, and it's very empty after playing

." Some players described the feeling of emptiness after the script kills the carnival entertainment.

  The script killing that goes further and further in the pursuit of stimulation has even

caused some young people to appear violent and hurt others

.

Many media have also named and criticized the over-immersive homicide script killings that have caused extremely negative psychological effects on young people.

Yellow storm content

scripts

will not be allowed

  The market that allows bad money to drive out good money cannot develop for a long time, and the rapidly growing market size highlights the importance of rational thinking and regulatory supervision.

  In order to further promote the "decentralization of control and service", optimize the business environment, and guide the standard operation of the script killing industry, the "Shanghai Secret Room Script Killing Content Recording Management Regulations (Draft for Solicitation of Comments)" intends to clarify the ten that must not appear in the script and the storyline. The four categories of behaviors that are not allowed by the actors in the major situations and the performing units.

  For example, the story script used by the script killer and the set story plot shall not contain the propaganda of obscenity, pornography, gambling, violence, and drug-related illegal and criminal activities, or instigate crimes, etc.;

practitioners must not have performances or game horrors in their work , Cruel, violent, vulgar, destroying the physical and mental health of staff or consumers

.

  In addition, Shanghai will also establish and publish a negative list of illegal scripts to provide guidance for business entities to purchase and manage scripts.

Record management ≠ attack management

  In response to concerns that the record management will attack the development of the industry, the Shanghai Cultural Tourism Department stated that the record management is not a “shocking management” that “manages the industry”, but urges companies to maintain a safe bottom line and be standardized and orderly through the record work. Operate, eliminate a batch of bad content scripts and illegal business entities, and promote the healthy development of the secret room script killing industry.

  In addition, “the filing management will not affect the normal operation of the enterprise. If there are problems with the script content during the filing process, the cultural and tourism department will promptly notify the enterprise of rectification, and the script can be restored to the shelves after the rectification is passed.” The Shanghai cultural and tourism department said.

  Remove the rough and fine, clear the sand and remove the gravel.

Facing the rise of a rookie in the field of cultural consumption, through legal supervision and market supervision, business entities are encouraged to increase their sense of responsibility, actively cultivate internal skills, continuously improve content creation and identification and screening capabilities, and adopt rational entertainment methods to reduce the impetuous market. Cool down, let "Script Kill" return to the essence of entertainment life and spreading culture.

(over)