"2021 China City Rental Life Blue Book" released

The housing rental market ushered in a golden 10 years

　　Recently, the "2021 Blue Book of Urban Rental Life in China" (hereinafter referred to as "Blue Book"), compiled and researched by the Ziru Research Institute, was officially released.

The "Blue Book" shows that by 2030, China's rental population will reach 260 million, and the housing rental market will reach nearly 10 trillion yuan.

This means that China will usher in the "golden decade" of the development of the housing rental market.

In this process, it is necessary to give play to the leading role of specialized housing leasing companies to help the market enter the stage of high-quality development.

　　Nearly 70% of tenants prefer institutionalized long-term rental housing

　　In recent years, with the development of the housing leasing market, institutionalized long-term rentals have become the first choice for urban young people.

The "Blue Book" shows that 65% of tenants choose "institutional long-term rental housing" for how to rent a house that they want. This figure is up 9% compared to last year's survey.

Many tenants who have been transferred said that after experiencing the impact of the epidemic, the experience of choosing institutionalized long-term rental housing is relatively stable and life services are more comprehensive. At the same time, online tools such as APP have made it easier and faster to find a house.

　　In terms of the length of renting, the "Blue Book" shows that the renting time of first-tier and new first-tier cities is getting longer. 75% of the tenants have rented for more than 3 years, and 12% of them have been for more than 10 years.

In terms of future-oriented renting intentions, 51% of tenants indicated that they could rent a house for more than 5 years, and 18% of tenants were willing to rent a house for 10 years.

　　In this context, what development trend will the industry show in the future?

In this regard, the "Blue Book" predicts that based on the average growth rate of my country's urbanization rate of 2%, in 2030, China's rental population will reach 260 million, and the housing rental market will reach 10 trillion yuan.

This means that in the future, my country's housing leasing industry will enter the "golden decade" of development.

The expansion of the market size means that the proportion of institutionalized long-term rental housing will also further increase in the future.

　　However, in terms of market participants, the "Blue Book" pointed out that the current institutionalized long-term rental housing in my country only accounts for 2%, and the first-tier cities with large population movements also account for only 5%.

"Based on comprehensive international experience, in the next 10 years, by cultivating model institutions, building a model of urban residential rental with Chinese characteristics, while vigorously developing affordable rental housing, increase the proportion of institutionalized long-term rental housing, especially in key first-tier cities. % Above, this is of great significance for undertaking leasing demand and promoting the long-term and stable development of the industry.” said Qin Hong, director of the Urban Renewal Research Center of the National Development Institute of Renmin University of China.

The “increased rent” model for improving the quality and efficiency of stock houses becomes a model sample

　　However, in the development of housing leasing, there are still many difficulties that require all parties to clarify and work together to break the situation.

The "Blue Book" pointed out a major phenomenon in the industry: the current housing rental supply is still dominated by stock supply. Among the rental housing houses, the proportion of houses over 20 years has reached 65.3%, and the proportion of houses over 30 years has reached 27.3%.

Among them, about 40% have problems in quality, environment, and supporting facilities.

　　So, how to improve the quality and efficiency of this part of the housing?

In this regard, the "Blue Book" believes that the key is that the residential supply side needs to shift from a "development model" to a "business model."

This means that in the next period of time, the policy level may further encourage the participation of professional housing leasing companies and give play to market management and operation experience, thereby improving the overall quality of the stock listings.

　　In addition, the "Blue Book" pointed out that there are still many "pain points" in the industry.

Take the Beijing market as an example. Among the tenants under transfer, 43.8% said they had encountered bad intermediaries.

Based on this, the "Blue Book" believes that it is necessary to continuously establish and maintain a clear and clear market environment, and simultaneously improve the "quality" of residential products and service experience.

　　In this context, the industry generally believes that it is very important to establish a rental supply system led by long-term rental housing and to play the leading role of specialized housing leasing companies.

Facing the future, the "Blue Book" pointed out that housing leasing companies should uphold the development mentality of "long-term business", adhere to the fundamental basis of "quality first", and use the strategy of "decentralized" and "centralized" parallel development to carry out a differentiated layout. To meet different rental needs and job-living balance.

　　It is worth mentioning that in recent years, housing leasing companies, including Ziruo, have followed the development of the industry and have continuously innovated and changed their models to better improve the quality of leasing services.

It is reported that in 2021, Ziru launched the "enhanced rent" model, allowing enterprises and users to shift from purely entrusted leases to partnerships.

The value of income has also shifted from a fixed "immediate value" to "long-term value".

　　Industry insiders pointed out that professional housing leasing companies represented by Ziru have taken a prudent attitude to improve the quality of supply and promote model innovation, so that "long-term rentals" follow the essence of "living", thereby helping the housing leasing market to enter the stage of high-quality development.

　　Text/Zhang Xiaolan