During Double 11 this year, the Changyu brand was listed on multiple platforms such as Tmall, JD.com, Douyin, and Kuaishou Live Broadcasting e-commerce, and won many firsts.
Its high-end wine, Longyu Cabernet Sauvignon dry red, performed well, becoming the first single product in Jingdong wine category to break one million in two hours before November 11.
Tmall JD.com comprehensively dominates the list of mid-to-high-end products with outstanding performance
During Double 11 this year (11.1-11.11), Changyu was ranked No. 1 in Tmall wine brand and store, and the famous and famous dry red wine ranked the top 1 in the product.
At the same time, Changyu won the No. 1 wine category brand on the JD platform and entered the top 10 of all wine brands.
5 of the top 10 products sold in the red wine category.
It is worth mentioning that the high-end wine Longyu Cabernet Sauvignon performed brilliantly, becoming the first single product in the Jingdong wine category to break one million in two hours before November 11.
During Double 11, Changyu made great efforts in member marketing activities and prepared a wealth of member activities such as membership discounts and double membership points for Double 11.
In order to improve the consumer experience of users, Changyu prepared warehousing and logistics several months in advance, arranged shipments from eight warehouses across the country, and tried its best to shorten the waiting time for consumers to receive the goods.
In addition, in addition to the e-commerce company headquarters, Changyu's three major operation centers in Yantai, Beijing, and Hangzhou are also simultaneously promoting the online business of major e-commerce platforms, and jointly fighting for Double 11.
The first live broadcast of the Douyin Kuaishou category, Changyu takes another solid step in its digital transformation
During the Double 11 period, Changyu invited Wei Ya, Tu Lei and other tens of millions of fans KOL live broadcast cooperation to help live broadcast on the three major platforms of Taobao, Douyin, and Kuaishou. 12 live broadcasts reached 7 million+ sales, bringing surprise benefits to consumers. At the same time, it also closely communicates and interacts with consumers.
And Changyu's 5 live broadcast studios across the country (Hangzhou, Yantai, Beijing, Xi'an, Nanjing), during the Double 11 period, the cumulative live broadcast exceeded 2,100 hours.
In addition, this year's Changyu live broadcast room introduced a virtual smart anchor, which will be used during non-real live broadcasts to further upgrade the brand's digital services.
Up to now, Changyu's sales volume on the Douyin platform has been ranked No.1 in the wine category and No.1 in the wine category on the Kuaishou platform.
At the same time, Changyu Douyin and Kuaishou short videos have exceeded 50 million exposures, and the number of views in the live broadcast room has exceeded 2.8 million.
Plant grass on social platforms to attract consumers to call for the brand
During Double 11, Changyu received a lot of praise from consumers on social platforms such as Zhihu Q&A, Xiaohongshu, and Weibo.
Among them, the Weibo super topic #国货大牌载访来# initiated by Changyu exceeded 56 million+ readings.
It is reported that this year's Double 11 Changyu record ended perfectly.
In the future, Changyu's major digital platforms will continue to provide consumers with more diversified and better quality services, so that more people will fall in love with Chinese wines.