Made in France: why more and more companies are relocating their production

Carole Ferry, edited by Manon Fossat 7:52 a.m., November 12, 2021

The Made in France Fair opened its doors Thursday Porte de Versailles in Paris.

There are 830 exhibitors there, 40% more than in 2019. French products are increasingly popular for many reasons.

A finding that pushes many French companies to relocate their production on the national territory. 

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Just last year, Lunii's story box was made in China.

But for a year this storyteller thanks to which the child chooses his story has been made near Bayonne.

A change that has significantly improved the quality process according to the marketing manager, Sandrine Mies.

"Before, when we had the slightest problem, we had to plan a trip to the other side of the world, with the language barrier. Now it's direct: we come to see what is happening on the production line and we works together on modification and optimization, ”she explains.

A long process

The same goes for Eric Baudry, who wanted to make the first Made in France heat pump and had to repatriate the production of his stainless steel tank from Serbia. An investment of up to 5 million euros, but thanks to which it can now protect its patents and make life easier for its customers. "If they buy a product that comes from elsewhere, we will always have difficulties in supplying spare parts, in the availability of skills ... Having Made in France products is a guarantee of service. from maintenance to repairability, "he says. 

But this process is often long.

For example, it took the Aigle brand 15 months to relocate the manufacture of its children's rubber boots.

Time in particular to train its shoemakers, a profession that has almost disappeared in France.