Renovation and promotion "attracting gold" and "attracting eyes"
Xu Da
The pedestrian street is closely related to the city's commercial culture and economic development, and is a city landmark.
However, compared with the rapid development of many cities, some long-standing pedestrian streets have failed to continue their prosperity.
In recent years, with the popularity of online shopping, the rise of decentralized business circles, and the popularity of large shopping malls, the channels for meeting people’s consumer needs have become increasingly diversified. , Outsiders are fooled once and don’t want to go again.
How does the traditional pedestrian street get a new life?
In 2018, the Ministry of Commerce launched a pilot project for the renovation and upgrading of 11 pedestrian streets. In July 2020, the first batch of 5 national demonstration pedestrian streets was confirmed.
Many cities have also proposed in related plans to build pedestrian streets into new brand launch centers, consumer goods distribution centers, and Internet celebrity trends.
In the era of mobile Internet, with a single finger, the world's best goods can be delivered to your home.
In this context, can the transformation and upgrading of pedestrian streets bring corresponding benefits?
Statistics show that as of now, the number of pilot pedestrian streets nationwide has reached 23.
In the first half of this year, the passenger flow and turnover of the pilot pedestrian street increased by 58.3% and 46.0% year-on-year, respectively, and 11.7% and 9.6% respectively compared with the same period in 2019.
Passenger flow and turnover are the "gold standards" for measuring the improvement effect of pedestrian streets.
In fact, high-quality transformation and upgrading not only make the pedestrian street "attract gold" and attract and drive consumption, but also promote the upgrade of the pedestrian street's business format and cultural inheritance, making it more "eye-catching" and maintaining unique charm and competition in the development and changes. In turn, it can serve as a reference for more neighborhoods and even urban governance.
Specifically, first of all, since the start of the renovation and upgrading, many pedestrian streets have gathered new traffic by introducing online celebrity brands, integrating new digital scenes, and optimizing commercial structures, which have injected new vitality into urban consumption upgrades.
Secondly, many pedestrian streets have a profound cultural heritage. They have tapped and utilized cultural resources to transform and upgrade the business of the neighborhoods, attracting more tourists with their brand-new look and unique cultural charm, and even become a place for Internet celebrities to check in.
At the same time, through the improvement of block commerce, it attracts and drives fashion trends and modern business institutions to settle in, and realizes the optimization of the urban industrial structure.
In addition, block upgrades are also part of urban renewal, which will help improve the urban living environment, thereby enhancing the attractiveness of talents.
The economic development of small shops in Kuanzhai Alleys in Chengdu is booming, the live broadcast e-commerce industry alliance in Hangzhou Hubin Pedestrian Street is booming, and the business cards of honest merchants in Nanjing Confucius Temple make the business more orderly... Practice has proved that the transformed and upgraded pedestrian street business is more prosperous , The environment is more beautiful, the neighborhood is smarter, and the demonstration has an obvious driving effect.
Therefore, all localities should give full play to the leading role of the transformation and upgrading of pedestrian streets, continuously improve the urban commercial system, and meet the people's growing needs for a better life.
Only in this way can the traditional pedestrian street be renewed and rejuvenated in the process of adapting to the historical trend and adapting to the changes of urban life.