At rates up to 70%..with different offers, including postpaid, installment and cashback
E-commerce platforms start early price cuts in anticipation of “White Friday”
Electronic platforms considered that offering offers early comes in light of the intense competition between platforms to increase the number of customers and sales.
archival
Consumers reported that major e-commerce platforms, local and international, have started early shopping discounts and offers that include thousands of products, in anticipation of the so-called “White Friday” or “Yellow Friday” discounts, which fall on the last Friday of November, and witness high shopping rates, amid competition Powerful across different platforms. They explained to "Emirates Today" that the platform offers include wide price reductions of up to 70% on various goods and products, as well as 50% discounts on food delivery orders, in addition to "buy one product and get one for free" offers, and offers related to the payment of value Purchases, most notably the deferred payment and installments without interest, and the recovery of a percentage of the value of the purchases in cash.For their part, two officials in electronic platforms said that several platforms have already started offering early offers in light of the intense competition between the platforms to increase the number of customers and increase sales, expecting that sales will witness a growth of up to 60%, especially for products that have been offered significant discounts.
wide offers
In detail, the consumer, Akram Nagy, said that several e-commerce platforms have started offering wide shopping offers, in anticipation of “White Friday”, which falls on the last Friday of this November, noting that the offers include price reductions of up to 70% on different products, As well as installment offers when purchasing some products that extend for more than three months without interest.
Naji explained that the offers include various commodities, especially electronics, smart phones, clothes, shoes, household appliances and perfumes, considering that this provides good buying opportunities.
He added that, in recent years, he used to buy a lot of personal and household necessities from the "White Friday" offers.
Naji called on the concerned authorities to tighten control over electronic platforms to verify that the percentage of discounts are real, expressing his fears that some platforms will resort to raising the original price to suggest that the percentage of discounts are large in order to attract consumers.
food orders
The consumer, Ahlam Al-Marzouki, said that many platforms have offered shopping offers, including discounts on food orders at rates of up to 50%, in addition to discounts of up to 70% on various commodities with immediate receipt, with the possibility of postponing payment for different periods starting at least a month, She indicated that the discounts included various commodities, including electrical and electronics, clothes, bags, kitchen utensils, cosmetics, toys, and others.
Al-Marzouki also called for strengthening oversight of platforms to verify the quality of goods and their compliance with the specifications in force in the country, especially with regard to electrical and electronic goods.
Value Added
The consumer, Ahmed Mansour, confirmed that electronic sales platforms have already started early discount offers, in addition to value-added offers, such as “buy one product and get the other for free”, as well as special offers for recovering a percentage of the value of purchases in cash, in addition to deferred payment and installments of the value of purchases. In cooperation with a number of banks in the country.
He also called for tightening control over platforms to verify the quality of after-sales services, and not to include any defective or non-compliant goods with the applicable specifications, especially since the platforms participating in the shows are local and international.
strong competition
For his part, the official at a famous e-commerce site, SA, said that several platforms started strong and early discount offers, which included thousands of products in anticipation of “White Friday” in an atmosphere of strong competition to increase the number of customers and increase sales.
He added that November is one of the most important shopping seasons for platforms during the year, in light of a number of marketing events, most notably the so-called “White Friday” or “Yellow Friday” on other platforms, which is characterized by great discount offers.
The official expected an increase in the volume of sales of platforms by more than 50%, especially for some products that witness big discounts, stressing that there is oversight from the concerned authorities over the discounts.
diversity
In turn, the official at an e-commerce website, (MA), said that the strong competition between the platforms, this month, in anticipation of “White Friday”, raised the ceiling of discounts and offers that included a wide variety of thousands of products, expecting the platforms to witness increases in Sales volume ranged between 30 and 60%, according to the commodity and the percentage of reduction.
censorship
It is noteworthy that the Ministry of Economy confirmed, earlier, that e-commerce falls under the Ministry's control, provided that the supplier of the commodity or service is registered and licensed by the concerned authorities in the UAE.
“Certificate of Conformity”
Previously, the Ministry of Industry and Advanced Technology confirmed that local and international e-commerce platforms and websites and social networking sites are not allowed to offer or sell any electrical or electronic product, before obtaining a “certificate of conformity” from the ministry, confirming its commitment to the applicable mandatory UAE standard specifications. in the country, to ensure its quality and the safety of consumers.
• Discounts include several commodities, most notably clothes, bags, shoes, electronics, household appliances and children's toys.
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