The concept of raising pets is upgraded to emotional attention

The concept of pet raising is upgraded to emotional attention

Cute pet "rich" has become a trend

　　The trend of younger online consumers in the pet industry is prominent, and consumers born in the 1990s are the key driving force for the industry's growth.

The "Pet Industry Online Consumer Trend Insights" released by Alimama shows that Gen Z and senior white-collar workers are both pet preference groups, but exquisite mothers and cutting-edge white-collar workers have stronger pet spending power.

The concept of pet raising is quietly changing: pet raising has entered the level of Maslow's emotional needs, pet life needs extend to emotional attention, and the trend of "rich" pet pet raising has become a trend.

　　Statistics show that in the past year, online transactions in the pet industry have been impressive, with cats and dogs accounting for 80%.

The size and growth rate of cat staple foods and snack foods are both considerable, and dog foods are generally stable.

The number of brands maintains an average annual growth rate of 50%.

Although there are many players in food, cleaning, and daily necessities, the competition is scattered, and there are few brands in categories.

　　Cat users tend to be unmarried people living in high-tier cities, while dog owners are mostly mature people living in low-tier cities.

Contemporary urban young people are used to "cats" and are more willing to buy for "cat owners", and their spending power is significantly higher than that of dog owners.

Cat owners are mainly young people who love beauty and chase trends, while dog owners have a stable life and care about leisure and health.

　　Nowadays, keeping pets has been "upgraded" from eating well to a comprehensive nutritional diet. The concept of "customized recipes" covering different ingredients is deeply rooted in the hearts of the people. Among them, raw bones and meats that pay attention to the ratio of raw materials are particularly concerned.

At the same time, "the more fat the more cute" has long been "upgraded" to the healthy concept of weight management.

The health risks caused by obesity have gradually attracted attention, and pet owners have begun to consciously control the diet and strengthen exercise for Mao children.

For example, pet food emphasizes no-salt, low-fat, grains, and 0 lactose to "shut up", and pet fitness equipment such as rollers, treadmills, and magic balls to help them "kick their legs."

　　From the soothing lonely "pet with me" to the emotional backfeeding "my companion with pet", important moments for pets also require the attention and participation of the owner.

Take a set of birthday photos for cats, use robots to do remote feeding and interaction, as well as special wedding dresses and funeral services. Pets' lives are also full of rituals.

　　In terms of daily medical care, health services and nutritional supplements are combined, and pets are carefully cared for.

This owner has a strong awareness of prevention. It has become a consensus to provide regular physical examinations and nutritional supplements for pets. Comprehensive immune enhancement and targeted maintenance of organs have received attention, such as gastrointestinal conditioning, eyebrow care, calcium supplementation and bone strengthening, immune enhancement, nasal colds, and heart The consumption growth rate of subdivision demand such as protection is remarkable.

　　And pet cleaning also spawned a new market.

Partial cleaning of the mouth, eyes, ears, nails, etc. is still a trend. In the household cleaning scene, there are more and more streamlined and refined products. The dog's life is more refined.

　　The interaction between pets has been further strengthened. I am worried that my pets will be alone at home and want to share the good things with them.

Car safety seats, aviation bags, carts, etc., carry, carry, hang, push, pull... When going out, use various methods to let pets "grow" on them.

At home, cradle beds, tent beds, and "burrowing" make pets comfortable at home. Smart drinking fountains, smart feeding machines, smart cat toilets, and vacuum storage tanks. Pets also live a smart life, allowing the owner to maximize "Free your hands."

　　Pet raising extends people's healthy, refined, convenient lifestyle and attitude towards life.

It is predicted that in the future, pet snacks, toys, and health products will become the three major potential categories in the industry.

　　Text/Reporter Chen Si