"League of Legends
Mobile Games
" grabs head traffic "Harry Potter: Awakening of Magic" leads the rookie list
80% of mobile game players are Generation Z
Over the past year, more than 80% of Gen Z are playing mobile games, and card board games and strategy puzzle solving are their favorite categories.
Aurora launched the "Research Report on China's Mobile Game Industry in 2021", released classified rankings, soaring lists and rookie lists, and popular mobile games such as "League of Legends Mobile Games" and "Harry Potter: Magic Awakening" are on the list.
The revenue growth rate of the mobile game industry picks up
In recent years, the proportion of revenue from PC games and web games has continued to decline.
Conversely, the revenue growth of the mobile game industry has rebounded, and the scale of revenue is expected to further expand.
In 2020, the actual sales revenue of mobile games will reach 209.7 billion yuan, accounting for 75.2% of the sales revenue of the game industry, and the proportion of sales revenue will increase year by year.
Due to the epidemic’s promotion of the "home economy" and the normalization of the version number approval mechanism, the revenue growth rate of the mobile game industry was as high as 32.6%.
It is worth noting that games are one of the ways of leisure and entertainment for minors, and moderate games are good for physical and mental health.
In the process of correctly guiding the growth of minors, guardians, regulatory agencies, and game companies have been given more responsibilities and expectations.
In recent years, the regulatory authorities have taken control of game content and major manufacturers have actively implemented anti-addiction measures to effectively build game protection walls for minors.
In this context, the user scale is stable, but due to the decline in per capita game time, the total time shows a negative growth trend.
"League of Legends Mobile Games" grab head traffic
According to the monthly active rankings of mobile games released in the report, "Glory of the King", "Peace Elite" and "Happy Fun" occupy the top three positions. The monthly active users in September were 149 million, 74.99 million and 55.67 million, respectively, but year-on-year The growth rate is still negative, and the number of active users has declined to varying degrees from the same period last year.
"Original God", "Vitality Knight", "Snake Fight" and "Light Yu" achieved high year-on-year growth rates, and the user growth momentum is good; among the popular mobile games, flying shooting games are on the list the most, and role-playing games The game shows a strong growth.
From the perspective of weekly active users, "Honor of Kings" has a gap-like advantage in the scale of real-time strategy mobile games; while the newly launched "League of Legends Mobile Games" has a tendency to catch up.
Since the "League of Legends Mobile Games" with an extremely large and solid user base of end game players was launched on October 8, the number of daily active users has always remained at the level of 20 million, and the user coverage has continued to rise. On October 16, Reached 9.2%.
Among the new users of "League of Legends Mobile Game", 11.2% of users uninstalled "Honor of Kings" and 69.7% of the installed users are also "Honor of Kings" players. It can be seen that "League of Legends Mobile Games" is preempting "King The traffic of head games such as Glory.
In addition, the recent "Harry Potter: Awakening of Magic" has hit the market, leading the rookie list.
On September 9 this year, NetEase officially released "Harry Potter: Magic Awakening". The popularity of this mobile game continues to be hot, with more than 10 million live users for three consecutive weeks. Its IP topic creation and immersive game experience have become popular today. topic.
The game has created a magical world with a strong sense of atmosphere, and has become a gathering place for young people's interest and social interaction. The post-95 users accounted for nearly 80%, and the distribution of male and female players was even.
In addition, "Moore Manor", which attracts female users with emotion, is also one of the popular games this year.
On June 1, 2021, the mobile game "Moore Manor" was in the public beta, and the server opened for 8 hours. The number of new users exceeded 6 million, and the number of online users exceeded 1 million.
The monthly active users of "Moore Estate" in the public beta of the month reached its peak, close to 30 million.
Among them, the age distribution of users is younger than that of other mobile game products. "Gen Z" users account for nearly 90% of users, and female players account for 67.6%, focusing on inspiring new first-tier, second-tier, and third-tier city users' gaming feelings. .
Over 80% of Gen Z are mobile game players
In recent years, the coverage of mobile games among young people has remained stable.
Among the age distribution of mobile game players, "Gen Z" users account for more than half, and they are the core user group of mobile games.
Among users under the age of 25, the proportion of installed mobile games is about 80%.
The survey shows that post-95 players have a significantly higher preference for opponent games, prefer card board games, strategy puzzle games, and enjoy the joy of group games and brainpower competition.
As users age, light casual mobile games, such as poker, chess, elimination games, and casual puzzle games, are easy to operate and traditional in gameplay, making them more popular among middle-aged and elderly users.
In terms of gender distribution, male players dominate the game market, and the proportion of female players has changed little and remained basically stable.
However, from the perspective of user characteristics, female game players are younger and have stronger spending power than men. There have been many female-to-popular games in the market.
Games are one of the choices for female players to relax and cultivate interest. Music games and elimination games are more popular among women.
Male players generally prefer all kinds of games, like mass-competitive gameplay, and enjoy the sense of accomplishment gained in competitions. They have a higher preference for sports-competitive games.
Compared with female players, the gameplay and immersive experience of moderate to heavy mobile games (such as action fighting, flying shooting, etc.) are more attractive to male players.
Text/Reporter Chen Si