China News Service, November 9th. According to the website of the State Administration for Market Regulation, the General Office of the State Administration for Market Regulation issued on the 9th the "Notice on Launching Special Rectification Actions for the Commercial Marketing Promotion of Children and Adolescents Myopia Prevention and Control Products."
The notice stated that the false and illegal marketing and promotion of myopia prevention and control products for children and adolescents will be severely cracked down, and the local market supervision departments must strictly investigate and punish the use of "rehabilitation", "recovery", "reduction", "myopia cure", "myopia nemesis" and "degree repair" in accordance with the law. And other misleading statements about the marketing and promotion of myopia prevention and control products for children and adolescents.
The notice pointed out that the illegal commercial marketing of myopia prevention and control products for children and adolescents seriously misleads children and adolescents and their parents, and threatens the visual health of children and adolescents.
In order to maintain a fair and orderly market environment and care for the healthy growth of children and adolescents, the State Administration of Market Supervision has decided to organize a special rectification action for the commercial marketing of children and adolescents myopia prevention and control products from November 2021 to March 2022.
The notification clarifies the key tasks.
The first is to severely crack down on false and illegal marketing and promotion of myopia prevention and control products for children and adolescents.
Under the current medical technology conditions, myopia cannot be cured.
Local market supervision departments must strictly investigate and punish the marketing and promotion of children and adolescents myopia prevention and control products using misleading expressions such as "rehabilitation", "recovery", "degree reduction", "myopia cure", "myopia nemesis", and "degree repair" in accordance with the law.
Intensify the crackdown on fraudulent use of the name of Chinese medicine or fraudulent use of Chinese medicine theory and technology for marketing and promotion.
Severely crack down on false and illegal advertisements that use the name or image of patients to compare or prove before and after diagnosis and treatment, as well as publicize the effectiveness of diagnosis and treatment or make guarantees about the safety and efficacy of diagnosis and treatment.
The second is to increase monitoring and spot checks.
Strengthen the monitoring of advertising and online transactions, continue to strengthen the application of monitoring technology, focus on time nodes such as the school season, holidays, and concentrated online sales promotion periods, carry out special monitoring of the online market, and clean up and rectify illegal content.
Increase the intensity of "double random, one open" spot checks on key market entities, and strictly investigate and deal with related issues in accordance with laws and regulations.
The third is to strengthen key media and regional supervision.
Adhere to integrated online and offline supervision, and focus on key media and advertising channels with a wide audience and great social influence to strengthen supervision and law enforcement.
Strengthen the supervision of Internet platforms, increase the punishment of illegal platforms, and purify the online commercial marketing and publicity environment.
Do a good job in the investigation of outdoor advertising spaces and billboards in key areas such as urban arterial roads, public transportation, public places with large population flows, and strictly investigate and punish false and illegal outdoor advertisements of children and adolescents myopia prevention and control products around schools and hospitals.
The fourth is to strengthen administrative guidance.
Strengthen administrative guidance to market entities such as production and operation companies of children and adolescents myopia prevention and control products, advertising production and distribution units, etc., to promote enterprises to know and abide by the law, and to enhance their awareness of operating in accordance with the law.
Timely interviews with important Internet companies in the region, requiring them to strictly abide by relevant laws and regulations, earnestly assume the main responsibility of the platform, continuously improve platform rules, and strengthen internal audits.
Guide the e-commerce platform to further strengthen the management and publicity of the identity information of the operators on the platform, and strictly implement the responsibility for reviewing the operating qualifications of medical devices such as eye protection devices and related special commodities.