(The 4th CIIE) Exploring the pavilion｜"Wukong" and "Harry Potter" appeared in the four-leaf clover exhibitors aiming at "playing" business opportunities
China News Service, Shanghai, November 9th, title: Exploring the pavilion | "Wukong" and "Harry Potter" appeared in the four-leaf clover exhibitors aiming to "play" business opportunities
China News Agency reporter Zheng Yingying and Li Jiajia
When Beijing Chuxue let the "Harry Potter fans" of Universal Studios cross into "Hogwarts Castle" in a second, in Shanghai's "Clover" (the exhibition hall of CIIE), magic Fans were pleasantly surprised to find the "mini version" Harry Potter, Hermione, and Ron (the three main protagonists of "Harry Potter") in the LEGO booth.
At the 4th CIIE, there were not only high-precision products, but also a lot of "childlike innocence".
These exhibits are rich and colorful, so that adults can't help but line up, looking for "childhood" here.
In the Harry Potter exhibition area of Lego, there are not only characters, but also castles, chess, and even Harry Potter's owl Hedwig, all spelled out with Lego, making people love it.
In addition, the Lego Group will launch new products inspired by Chinese culture every year during the International Import Expo.
The Wukong Xiaoxia space exploration suit launched at this CIIE presents the space journey of the Wukong Xiaoxia team heroes. They fight with six-eared macaques to protect the "Sanmai true fire" stored in the iconic spaceship. ".
The package also includes a launch pad and a detachable lunar rover.
The Lego Group CEO Niels B. Christiansen said that China is an important strategic market for the Lego Group. In the past few years, the Lego Group has been investing in brand building, retail business development, product and technological innovation, and these investments have helped The Lego Group has achieved strong double-digit growth in China for four consecutive years. "We are very satisfied with the performance of the Lego Group in the Chinese market, are confident in China's long-term development potential, and will continue to increase investment here."
Companies that see the "playing" business opportunities at the CIIE and vying to launch bright new products at the CIIE include not only Lego, but also the cookies they eat, and new business opportunities are "played".
Danisa Crown Danish Cookies, who have participated in the CIIE for 4 consecutive years, released a new music box-themed product this year. Turn the cookie jar and the music will sound, unlocking the "new gameplay" of cookies with fairy tale music.
The holding of the CIIE has injected impetus into the global economic recovery under the epidemic, and provided more market opportunities for enterprises at home and abroad.
Yang Guang, deputy general manager of Danisa Crown Danish Cookies, said that the Chinese market has become the key sales area of Danisa Crown Danish Cookies and an important part of its globalization strategy. "For us, the CIIE will not only show innovation The product platform is also an opportunity for world companies to penetrate the Chinese market and approach Chinese consumers."
Looking around the CIIE exhibition hall, there are not a few companies aiming at "playing" business opportunities.
And sporting goods company Decathlon moved the "ski resort" into the exhibition area, letting the audience get addicted to skiing.
In addition, there are also challenges to kick the shuttlecock to participate in the lottery, and on-site production of ice cream decorated with "mini biscuits", etc. Companies have made moves to win by "playing" and further explore the popularity and business opportunities of the Expo.
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