(The 4th CIIE) Exploring the pavilion | "Finding Friends" at the High-end Consumer Goods CIIE
China News Online, November 8th (Reporter Jiang Yu) China is in the stage of optimizing and upgrading its consumption structure. Consumers’ demand for high-end consumer goods is increasing day by day. At the 4th China International Import Expo in Shanghai, world-renowned high-end consumers Brands have appeared one after another, looking for "Chinese soulmates" for their products.
The luxury TV brand Metz Black Label, which originated from Germany, brought its first new audio-visual product "Metz Sculpture 1" to the international stage of the CIIE, hoping to bring an extraordinary audio-visual experience to Chinese consumers.
This product with a price tag of 429999 yuan (RMB, the same below) has an aerospace-grade aluminum metal sound cavity and a 3.1Hi-Fi-grade audio system manufactured by a one-piece molding process, presenting highly infectious high-definition sound quality and sound effects, and both High-end technologies such as 120Hz MEMC dynamic image compensation can show the intentions of audio-visual creators authentically.
Metz black label showcases luxury TV photo by Jiang Yu
"Metz Black Label hopes to create an ideal living experience and a happy life attitude for consumers through TV products with a sense of quality, design and experience." The unique artistic aesthetics and aesthetic expression bring a beautiful sensory journey for Chinese consumers."
In the new product booth of the exhibitor VERTU at the CIIE, a mobile phone with a price tag of 2.89 million yuan was dazzling. This "Cobra" Signature V mobile phone is made of 388 luxurious and rare parts. The snake body is inlaid with 439 rubies and snake eyes. Inlaid with 2 emeralds.
The other two high-definition mobile phones, the SIGNATURE V enamel model and the SIGNATURE V Thangka model, were handcrafted by Chinese and European craftsmen, respectively, and they are also masterpieces of art.
The VERTU brand was founded in the United Kingdom in 1998. Since entering the Chinese market in 2008, it has quickly been loved by Chinese consumers.
Tian Ping, chief operating officer of VERTU, told a reporter from Chinanews.com at the CIIE that VERTU is optimistic about the long-term development of the Chinese luxury goods market and will continue to increase investment in China. In addition, VERTU will also work to promote the establishment of the China-Europe Fashion Industry Association. Promote a broken union of tradition and modernity, handicraft and technology, art and fashion between the two places.
The world-renowned boutique group Richemont once again participated in the CIIE with 10 boutique brands including Cartier, Dunhill and Montblanc, among which the Alaya brand was the "first show" at the CIIE.
French high-end customized brand Alaya Expo debuts at the Expo. Photo by Jiang Yu
Alea is a Parisian high-end fashion custom brand, founded by fashion designer and sculptor Azantine Alea.
The philosophy of the Alaya brand is "to celebrate the power of femininity and the eternal beauty". This time, its 2022 winter and spring series were specially presented at the CIIE.
"Richemont Group is very honored to be able to participate in the CIIE again and bring together many high-quality brands on this important platform," said Gu Jialin, CEO of Richemont China. Drawing inspiration, we have been constantly innovating and trying our best to bring leading masterpieces to consumers. Richemont's participation in the CIIE again reflects our support for the development of China's boutique market." (End)