EDG wins the championship! Team members send suites each
The boss behind is the second generation of the 71 billion real estate family
In Iceland, 7777 kilometers away, in the League of Legends S11 Global Finals, the Chinese team EDG from LPL and the defending champion, South Korean team DK contributed a contest recorded in the history of e-sports.
In the early morning of November 7th, the two sides fought fiercely for 5 games. In the end, the EDG team won the match point 2-1, and the total score was 3-2 strongly reversed, and China won the S game championship for the first time in a year.
This is the first time that the LPL team defeated an opponent from South Korea's LCK in the final stage of the S game. This is also the third League of Legends championship in the history of LPL China mainland e-sports.
The League of Legends prize pool this season has a total of $2.225 million in prize money.
After EDG wins the championship, in addition to honors, it can also receive 22% of the bonus, which is 489,500 US dollars.
It is reported that in addition to the bonus, each of them can get an additional house.
EDG's win also triggered a whole network carnival: 350 million views on the bilibili platform; 86 million views of Tencent Video's live broadcast; 81.94 million views of the official live broadcast of Weibo...
The man behind EDG
The "champion" boss is
The second generation of 71 billion real estate family
With EDG winning the championship, the boss behind it has also received more attention.
EDG’s full name is EDward Gaming, and its subsidiary is Shanghai Yangchuan Electronic Technology Co., Ltd. The company’s major shareholder is Guangzhou Chaojing Investment Co., Ltd., and the actual controller behind Guangzhou Chaojing is Zhu Yihang, who holds 99% of the shares.
Zhu Yihang is also the eldest son of Zhu Mengyi, founder of Hopson Chuangzhan Group. He holds 18.14% of the shares of Hopson Chuangzhan Group through its subsidiary Yuanfu Investment and is the company's second largest shareholder.
Hopson Development was established in Hong Kong in 1992, listed on the Hong Kong Stock Exchange in 1998, and began national expansion in 2000.
In 2004, Hopson Chuangzhan became the first real estate company with sales exceeding 10 billion yuan, and it was also called the "South China Five Tigers" in real estate together with Evergrande, Country Garden, Agile, and R&F.
It is worth noting that the sales performance of the "Four Tigers" of Evergrande, Country Garden, R&F Properties, and Agile at that time were 1.44 billion yuan, 3.24 billion yuan, 6.4 billion yuan, and 4.5 billion yuan respectively.
Hopson Chuangzhan, which has sales of more than 10 billion yuan, is far ahead. For this reason, Vanke founder Wang Shi called it "the aircraft carrier of China's real estate industry."
According to the "Hurun Rich List 2021", the Zhu Mengyi family ranked 73rd with a fortune of RMB 71 billion.
As the "second generation of real estate", Zhu Yihang does not limit his investment to real estate.
According to the Tianyan Check, Zhu Yihang currently serves as an executive in 7 companies that are active and surviving, involving power, infrastructure, investment management, and so on.
It is worth noting that in January this year, Zhu Yihang also entered the new energy automobile industry, through its 1.923 billion yuan strategic investment in "GAC Weilai" through its subsidiary Guangdong Zhutou Intelligent Technology Investment Co., Ltd.
Although he continues to cross-border, Zhu Yihang has not stopped his pace in the layout of the e-sports industry and integrated his own "real estate + e-sports" resources. He not only reached a strategic cooperation with Tencent e-sports in 2017 for the construction of a pan-entertainment e-sports industrial park. , And also started the construction of the "Shanghai International New Cultural and Creative E-sports Center" project in January this year.
The project as a whole is expected to be completed in 2024, with an investment of over 5 billion yuan in the first phase, and the new foundation of EDG will also be located here.
The project includes the world's top professional e-sports venue with a capacity of 6,000 people, the largest diving venue in Asia with a depth of 40.4 meters, the world's largest wind tunnel international stadium, five-star e-sports themed hotel, professional breakdancing venues and facilities, etc.
After completion, it will become one of the largest single investment projects in the global e-sports industry.
The gaming industry behind EDG
In 2021, global e-sports audience
Expected to reach 474 million
EDG is often discussed with IG in the e-sports circle, because the two founders are both the "second generation of real estate" and the other is Wang Sicong, the only son of Wang Jianlin, chairman of Wanda Group.
On November 5th, Wang Sicong withdrew from the chairman of Banana Entertainment. Prior to this, his e-sports map included "Banana Game", "Tidu", "ImbaTV" and so on.
It is understood that many e-sports teams in the early LPL league have "rich second generations" behind them.
In addition to Wang Sicong and Zhu Yihang, there are also Hou Geting, the son of the founder of Chuying Agriculture and Animal Husbandry, and Jiang Xin, the son of Jiang Quanlong, the executive director of China Rare Earth Holdings Group...He Yuanjun, the son of the "Gambling King", also formed a team to enter LPL in 2018.
On November 1st, according to the latest data released by Riot Games, games set in the "League of Legends" universe in October had more than 180 million monthly active games worldwide.
On November 5, e-sports became an official event of the Asian Games.
The Hangzhou Asian Organizing Committee announced all the small items of the 19th Asian Games at the 4th China International Import Expo. The eight small items of the e-sports events are "League of Legends", "The King of Glory Asian Games Version" and " "Peace Elite Asian Games Version", "FIFA Online 4", "Heartstone", "Street Fighter 5", "Dream Three Kingdoms 2" and "DOTA 2".
The e-sports industry currently has a huge user base and there is a growing trend.
The "2021 China E-sports Sports Industry Development Report" shows that in 2021, the global e-sports audience is expected to reach 474 million, and by 2024, this number will rise to 577 million.
E-sports has been used for more than ten years from underground Internet cafes to the official international stage.
In 2003, the State Sports General Administration officially approved the listing of e-sports as the 99th official sports competition.
After 2014, the birth of "League of Legends" and the rise of game live broadcasts ushered in an explosion in e-sports.
In 2017, sponsorships from sports companies, video websites, and game companies poured into e-sports clubs, laying the capital foundation for the development of the e-sports industry.
In 2019, FPX won the favor of many brands such as Nongfu Spring, Huya Live, Semir, OPPO, etc. after winning the S9 global championship. In 2020, it became the only Chinese e-sports club that BMW cooperated with, and became the most valuable domestic e-sports club at that time. One of the e-sports clubs.
It is understood that only clubs that have repeatedly achieved good results in the competition have value in the eyes of sponsors, and the sub-teams mainly rely on the sharing of the broadcast copyright of the league.
Practitioners behind EDG
Unpopular game player
Monthly salary is only 1500 yuan
But unlike EDG's high award of 489,500 US dollars, most of the professional e-sports players are facing the dilemma of low salary, unpaid salary, and change of career.
Chongqing’s Jiang Yi was a professional e-sports player. In 2016, Jiang Yi, a sophomore in his sophomore year, was exposed to e-sports competitions for the first time.
A game called PlayerUnknown's Battlegrounds is popular among young people. Jiang Yi and several netizens formed a team to participate in the national knockout tournament broadcasted by Zhanqi.
In the end, Jiang Yi's team won the championship and 300,000 yuan in prize money, and was later favored by an e-sports club, starting his career as a professional player.
In 2017, Jiang Yi transferred to a well-known e-sports club, but he has always been a substitute and had no chance to follow the team into the league.
According to him, the league is the "income watershed" for e-sports clubs and professional players.
Teams that have not entered the league, such as the professional players of the Peace Elite (PUBG Mobile), are paid between 4000 and 6000 yuan.
The wages of teams entering the league can reach 8000~10000 yuan.
But the income of professional e-sports players is not limited to wages. "The signing fee for live broadcast platforms, live broadcast income, club wages, and game bonuses are the main income of our players," Jiang Yi told reporters.
The level of these incomes is closely related to the popularity of the game.
Jiang Yi mentioned that in mainstream games such as League of Legends, Glory of the Kings, and Elite of Peace, the wages of players are generally higher.
For unpopular games such as Call of Duty, the minimum wage for players is even 1,500 yuan.
"After all, only the star players of the head clubs can reach the annual salary of one million." According to Jiang Yi, the star players mainly gain exposure through competitions, and then they can receive commercial endorsements and activities, such as the well-known UZI player. The live broadcast signing funds are more than one million yuan.
"The golden age of e-sports players is between 18 and 22. If you can't get results, you can only go to the backstage of the club to do operations-related work." Now, Jiang Yi, who has already passed his golden age, is a game anchor and companion.
Like Jiang Yi, Changbo, who was once a professional DOTA2 game player, has now opted out of the e-sports circle and opened a board game shop.
Generally speaking, the income of e-sports clubs comes from brand sponsorship, endorsement marketing, e-sports broadcasting, event operations and peripheral e-commerce.
The major part of the club's expenditure is player transfer fees, wages and so on.
Among them, the transfer fee is even more "astounding." According to The Paper, in January this year, the transfer fee for the peace elite professional player Cheng C to join the LGD club was as high as 11.78 million yuan.
Chengdu Commercial Daily-Red Star News Reporter Yu Yaoqiang, Asia Milling Comprehensive Shenzhen Commercial Daily, etc.