"1 click and 3 cents", don't let the "shocked body" make money from fishing
■ Observer
Let effective information reach the audience in a timely and accurate manner, and eliminate false and invalid information, which is the foundation of the establishment of a healthy platform ecology.
"Shocked!" "Quick look!" "Extremely critical!"... Recently, the police have investigated and dealt with many cyber-criminal gangs that concocted Internet "explosions" on the WeChat public account.
According to reports, these cyber gangs make up and spread false information with terrifying headlines to attract netizens' attention and make profits.
The "shocked body" has been around for a long time, and it is characterized by sensational writing and exaggerated and distorted information.
The cybercriminal gangs investigated and dealt with this time produced a large number of tweets with gimmick titles such as "closing the city" and "martial law" during the epidemic, which not only directly violated the relevant laws on the dissemination of information on the Internet, but also disrupted the deployment of epidemic prevention work.
Many exposed cases show that these "shocked body" tweets have organizational features planned by the company.
From a dissemination phenomenon that goes against the principle of objective balance, to now it has become a common method of black industry profit, the evolution of the "shocked body" is alarming, and it also urges people to reflect: how to reverse the "bad money expelling good money" in the online public opinion field. Currency" phenomenon?
From the audience's psychology, people will be stressed to sudden important information, will be attracted involuntarily, and will find ways to learn more.
The concocters of the "shocked body" are taking advantage of this psychological characteristic of human beings, and on the basis of a few authoritative information, they are tampering with it, creating false news.
The black production gangs will also copy false information in large quantities through the "raising account", which not only evades the supervision of the platform and relevant departments, but also creates a false impression of "cross-verification" of information.
However, "a lie will not become a fact if it is said a thousand times." No matter how many times the fake news is copied and spread, it should be cleared and controlled without hesitation.
The "shocked body" black production gangs are hard to get rid of, urging people to reflect on the current rough business model of the new media industry.
"One click is 3 cents." Nowadays, the main way the platform encourages creation is to share advertising traffic.
However, simply judging the quality of new media products by traffic has facilitated the duplication and fission of low-quality information, and it is inevitable that the new media creation ecology will appear disorderly.
Judging the value of information is never based on the size of its audience's contact surface, let alone fabricating false facts and creating public opinion anxiety in order to attract attention.
Let effective information reach the audience in a timely and accurate manner, and eliminate false and invalid information, which is the foundation of the establishment of a healthy platform ecology.
In this regard, the platform is incumbent on it.
For example, for public information that the public generally cares about, it is necessary to quote authoritative sources of information, and spread it in concise, objective, and clear news language; for interest-based information that specific groups care about, it is necessary to encourage in-depth and original information Dissemination, and resist the accumulation and "involution" of existing information.
Through machine screening and manual identification, the platform can also make greater improvements in the recommendation mechanism and profit distribution mechanism.
Regulatory departments should also conduct source governance.
Through effective multi-sectoral linkage, investigating and punishing those gangs that make false news will also help deter illegal network operators.
Some people believe that most people bewitched by the "shocked body" are middle-aged and elderly netizens.
As the base of middle-aged and elderly Internet users expands, it is urgent to protect the security of their use of the Internet.
In addition to strengthening education and propaganda and guiding middle-aged and elderly netizens to improve their network literacy and information literacy, young people around the elderly should also communicate more with their elders, and use the power of people around them to block the dissemination of invalid and false information, so that illegal online production is no longer available. machine.
□Wang Zhong's (media person)