China News Service, Wenshan, November 7 (Li Jiaxian) The 7th Wenshan Sanqi Festival opened on the 7th in Wenshan Zhuang and Miao Autonomous Prefecture of Yunnan Province.
This year's Sanqi Festival is mainly held online, and more than ten online activities have helped the high-quality development of Sanqi industry by leaps and bounds.
Wenshan Prefecture is located in the southeastern part of Yunnan Province and is known as the “Dian-Guangxi Corridor”. It is adjacent to the eastern coastal area to the east. It is an important distribution center for people and logistics in Yunnan connecting the Pearl River Delta region and the Guangdong-Hong Kong-Macao Greater Bay Area; bordering Vietnam to the south, it is China The important channel to Vietnam and Southeast Asia is the front and link of Yunnan's opening up to the outside world.
The picture shows the live promotion of Panax notoginseng products.
Photo by Li Jiaxian
According to Lu Bo, the vice governor of Wenshan Prefecture, Wenshan is the hometown of Panax notoginseng and the origin and main producing area of Panax notoginseng. Wenshan has a history of more than 400 years of Panax notoginseng planting, which is recognized worldwide. It is a medicinal material production area and has been approved by the state to implement the protection of Wenshan Panax notoginseng geographical indication products. It is a veritable "Hometown of Panax Notoginseng in China".
The picture shows the Panax notoginseng planting base in Wenshan Prefecture.
Photo by Li Jiaxian
This year's Wenshan Sanqi Festival will carry out promotional fidelity activities in Tmall and Jingdong's Sanqi flagship store; launch a three-month "Wenshan Sanqi" campaign to launch a new season of cultural goods and online goods; launch for a period of one year Wenshan Sanqi e-commerce consumer digital map; with "#117文山三七节" as the topic, a series of short videos and live broadcasts were launched on platforms such as Douyin, Kuaishou, and Weishi. IP live programs and other online activities continue to enhance the visibility and influence of Wenshan notoginseng, build the Wenshan notoginseng brand, and help the high-quality leapfrog development of the notoginseng industry.
In the future, Wenshan will focus on the development goal of building a 100-billion-level industry and the development positioning of the world's "Sanqi Capital", make every effort to promote the protection and development of Panax notoginseng germplasm resources, select new varieties of Panax notoginseng, and improve the germplasm technology and quality standards of Panax notoginseng. , Strengthen the panax notoginseng seed industry, and make every effort to build Wenshan into a panax notoginseng planting technology and standard output center; take advantage of the advantages of panax notoginseng land, improved varieties, and good methods to strengthen the construction of panax notoginseng bases, and accelerate the greening, standardization and standardization of panax notoginseng planting. Digital development will continuously improve the development level of Wenshan notoginseng base, guarantee the quality of Wenshan notoginseng raw materials, and build a veritable "Sanqi Capital" in the world.
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