The Keizai Doyukai said that the discount rate during holidays and long holidays should be reduced so that demand will not be concentrated during a specific period in order to resume "Go To Travel," which the government is considering. I have summarized the recommendations for.
The Keizai Doyukai has put together a proposal regarding the future of the tourism industry, as demand is expected to recover due to the cancellation of the state of emergency.
In order to resume "Go To Travel," which the government is considering, avoid resuming the busy season during the year-end and New Year holidays so that tourism demand will not be concentrated in a specific period, and during holidays and long holidays. It is said that measures such as reducing the discount rate should be taken.
In addition, it is necessary to work on digitization to grasp the needs of tourists and provide high value-added services, and to promote "wortation" to work while staying at tourist spots to generate demand on weekdays. is.
Specifically, in order to create a common infrastructure for the region with improved convenience, such as by collaborating with businesses to utilize tourist data and proposing new tourism routes, and to make it easier to use worcation, the national government. We are demanding that companies and companies further promote work style reforms.
The Keizai Doyukai hopes to present these recommendations to the government and companies, which will lead to the sustainable growth of the tourism industry.