Depth｜From the perspective of the CIIE, China's "dual cycle" strategy "strives for stability and far-reaching"

　　(The 4th CIIE) Depth｜From the perspective of the CIIE, China's "dual cycle" strategy "strives for stability and far-reaching"

　　China News Service, Shanghai, November 7th (Reporter Miao Lu) Before the Expo, Unilever spent 32 years introducing more than 20 overseas brands to the Chinese market; after the Expo, only three years after the Expo, Unilever succeeded Change more than 10 overseas brands from "exhibits" to "commodities."

According to Zeng Xiwen, Global Vice President of Unilever and President of Public Affairs of China, in the era of "wine fragrance is also afraid of deep alleys", the CIIE provides a good display window for "wine".

　　On this display window, Unilever, who participated in the fourth exhibition, used a total exhibition area of ​​735 square meters and 10 Chinese debut products to express its sincerity to the Chinese market.

"In the past ten years, the Chinese market has grown rapidly in Unilever's global market rankings, and is one of our top three important growth markets in the world. In the next ten years, China's growth will lead Unilever's global growth. Global growth depends on the growth of the Chinese market." Zeng Xiwen said in an exclusive interview with a reporter from China News Agency.

　　The CIIE is becoming a new platform to promote the new development pattern of China's "dual cycle".

The entry of overseas high-quality goods and services into China will enhance the adaptability of the supply system to domestic demand and form a higher level of dynamic balance in which demand drives supply and supply creates demand.

This will not only help countries around the world share the opportunities in the Chinese market, which will in turn drive the recovery and growth of the world economy, but also help provide Chinese consumers with more high-quality consumer products and improve the quality and level of supply.

　　From "in China, for China" to "in China, for the world", Zeng Xiwen believes that the "double cycle" strategy represents China's determination to continue to deepen reform and opening up and adhere to global development.

This also strengthens Unilever's confidence in the Chinese market and will continue to increase investment in the Chinese market.

　　If they are connected, they will advance together, and if they are closed, they will retreat.

Just as the theme of the CIIE is "New Era, Sharing the Future", even though the global epidemic situation is repeated, China still overcomes difficulties and persists in holding the CIIE under special circumstances for the second year in a row. One of the purposes is to help the epidemic. Companies from various countries that have encountered difficulties have overcome the difficulties and moved forward hand in hand.

　　As the "new friend" of Clover, Amazon participated in the CIIE for the first time. Li Yanchuan, the vice president of Amazon China and the head of Amazon's overseas purchasing China, said frankly that he was "coming here with admiration."

The theme of “Encounter with the World's Box” of Amazon's appearance at the CIIE coincides with the “Double Cycle” strategy.

　　Li Yanchuan said: "To build a new development pattern of'double cycle', it is necessary to communicate domestic and international products, promote the flow of domestic and international resources, and build the Chinese market into a world market and a shared market to meet the needs of Chinese consumers and even global consumers. A large number of new technologies and new products use the platform of the China International Import Expo in the most direct way to allow a large number of foreign products and services to quickly and more directly meet China’s consumer demand and achieve an effective connection between supply and demand. An important engine for vibration."

　　China's opportunities are shared by the world, and the CIIE has a good reputation, allowing China's "dual cycle" strategy to "strive steadily and further."

According to statistics from CIIE, a total of 58 countries and 3 international organizations participated in the national exhibition this year, and 15 countries participated in the national exhibition for the first time, of which 5 countries participated in the CIIE for the first time; nearly 3,000 from 127 countries and regions Exhibitors appeared at the enterprise exhibition, and the number of countries and enterprises exceeded the previous one.

On November 6, 50 companies and institutions collectively signed the Fifth CIIE and made the "Future Agreement". The planned exhibition area of ​​the Fifth CIIE has exceeded 150,000 square meters.

　　Jia Bin, vice president of the household electrical products division of BSH Home Appliances (China) Co., Ltd., told the reporter of China News Agency, “Through deep participation in the CIIE, we have a deeper feeling that the Chinese government continues to open up to the outside world and is actively creating a “dual cycle”. The determination of a new development pattern. China's adherence to openness and free trade will bring more development opportunities to multinational companies including BSH."

　　As early as the end of the 3rd CIIE, BSH decided to participate in the 4th CIIE and became one of the first batch of exhibitors at the 4th CIIE.

At the time of the 50-day countdown to the China International Import Expo not long ago, BSH has once again become the first batch of contracted exhibitors, officially renewing the 5th China International Import Expo.

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