Chinanews.com, November 6th. According to the website of the State Administration for Market Regulation, the "Double Eleven" network centralized promotion activities are coming soon. The State Administration for Market Regulation issued the "Regulations on Standardization of "Double Eleven" to Internet platform companies and local market supervision departments. "Work Reminders for Online Promotional Business Activities" (hereinafter referred to as "Work Reminders") aims to standardize sales promotion operations, effectively maintain the order of the online trading market during the "Double Eleven" period, and protect the legitimate rights and interests of consumers.
"Work Tips" requires strict regulation of sales promotion.
It is necessary to increase the openness and transparency of promotional activities, and prohibit the use of illegal methods such as "price increase first and discount later", fictitious original prices, and non-fulfillment of price commitments.
"Work Tips" mainly includes eight aspects:
One is to strictly implement the main responsibility.
During the promotion period, it is necessary to ensure the platform access, implement the inspection and verification obligations, and urge the operators on the platform to show, verify, and mark the operation.
The second is to strictly regulate sales promotion.
It is necessary to increase the openness and transparency of promotional activities, and prohibit the use of illegal methods such as "price increase first and discount later", fictitious original prices, and non-fulfillment of price commitments.
The third is to strictly regulate advertising behavior.
Improve the level of advertising review, put an end to false publicity and vulgar advertising, and effectively intercept false and illegal advertisements.
Fourth, acts of unfair competition are strictly prohibited.
It is not allowed to carry out promotion by excluding or restricting competition and obstructing or destroying the network products or services legally provided by other operators.
Prevent the occurrence of unfair competition and illegal acts such as false transactions, fraudulent transactions, false evaluations, etc.
Fifth, strictly prevent the operation of counterfeit and shoddy commodities.
Strictly implement the rules for the disposal of problematic commodities, promptly adopt prohibitions and restrictions on the sales of counterfeit and shoddy commodities and their operators, and strengthen the protection of intellectual property rights.
Sixth, the sale of illegal and prohibited commodities is strictly prohibited.
Carry out information release review and real-time inspections, do a good job of checking illegal and prohibited products, and remove or delete links to illegal and illegal products in a timely manner.
Seven is to properly resolve online consumption disputes.
Improve efficient and convenient complaint acceptance, processing and feedback mechanisms, unblock consumer complaints and reports, timely accept and efficiently handle complaints and reports, and actively assist consumers in safeguarding their legitimate rights and interests.
The eighth is to strengthen communication and collaboration between government and enterprises.
It is necessary to actively cooperate with the regulatory authorities to investigate and punish relevant violations of laws and regulations by the operators on the platform in accordance with the law, form a benign interaction between platform autonomy and government supervision, and jointly guide the operators on the platform to improve their awareness of law-abiding operations.
At the same time, the local market supervision department is required to strengthen guidance, through offline interviews, online guidance, publicity and education, etc., to supervise and guide platform companies to fulfill their legal obligations and implement main responsibilities; strengthen monitoring and supervision, severely investigate and punish violations of laws and regulations, and smooth 12315 complaints Report channels to protect the legitimate rights and interests of consumers and regulate the order of the online trading market.
The market supervision department reminds that during the "Double Eleven" period, consumers should consume rationally and at the same time raise their awareness of rights protection. They should promptly complain to platform companies or market supervision departments when encountering infringements, and use legal weapons to protect their legitimate rights and interests.