Responsible sales executives attribute it to not causing losses to suppliers

Consumers: a sudden increase in the prices of some outlet offers

Outlets are eager to continue offerings to relieve consumers.

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Consumers confirmed the sudden rise in the prices of offers for a number of goods in sales outlets, at rates exceeding 40% over the offers prevailing in the market for years, demanding to reduce the prices of offers to support consumers’ access to goods at reasonable prices, and to mitigate the effects of price increases resulting from the global inflationary wave.

An official of sales executives said that outlets were forced, in agreement with commodity suppliers, to raise the prices of some offers, due to the high prices of some commodities, and expectations of other price hikes during the coming period, in the context of an inflationary wave that the world is witnessing, linked to the rise in energy and transportation prices, as well as the rise in the prices of some raw materials.

They stressed the keenness of the sales outlets to continue the offers.

They said that raising the prices of some offers aims to continue offering them, and not inflict losses on suppliers at the same time.

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In detail, consumer Rami Nour said that he noticed a sudden and unprecedented rise in the prices of offers offered by outlets and cooperative societies, and he used to buy them at certain prices over the past years, but these prices witnessed increases during the recent period.

He explained to «Emirates Today» that he used to buy a type of sunflower oil, the volume of four liters at 20 dirhams, within the offers of a number of outlets during the past years, but the price has now risen to 25 dirhams, an increase of 25%, and another type of oil is also sold. Cooking oils, a volume of three liters, within an offer of 20 dirhams, compared to 17 dirhams previously, an increase of 17.6%.

He added that he had bought an offer of a two-piece cleaner for 15 dirhams, compared to 12 dirhams at most previously, an increase of 25%, calling for a reduction in the prices of the offers, as one of the means of obtaining goods at reasonable prices.

non-essential goods

For his part, the consumer, Ahmed Abdel Rahman, agreed that there is a sudden increase in the prices of the offers of some commodities in the market, compared to previous periods.

He explained that he used to buy a dish containing 30 eggs, within price offers in a number of sales outlets, at a value of 10 dirhams at the most, but the price of the offer has now increased to 12.5 dirhams.

He pointed out that the increase included the prices of special offers for non-essential goods as well, such as sweets, chocolates and crackers, indicating that he had bought a package of sweets (3 pieces) in a previous offer of 10 dirhams, but the price has now risen in sales outlets to 14 dirhams, an increase of 40%, and it has also increased The price of a type of crackers within offers from seven to nine dirhams, with an increase of more than 28%.

Abdul Rahman called for reducing the prices of the offers as much as possible, to help consumers obtain goods at reasonable prices.

Re-price offers

In the same context, the consumer, Laila Al Shamsi, said that she used to buy a type of tissue paper in previous offers for 20 dirhams, but the same type is currently sold in outlets for 26 dirhams, an increase of 30% over its usual price in the offers.

She pointed out that she had bought a bag of potatoes prepared for frying for 13.25 dirhams, although she used to buy it at a price not exceeding 10 dirhams in previous offers, demanding that the prices of the offers be returned to what they were, to help the consumer obtain goods at reasonable prices.

uncertainty

In addition, a senior official in a sales outlet, Hassan Rizk, said that there is an atmosphere of uncertainty related to the extent of the expected rise in the prices of some commodities during the coming period, and the number of commodities covered by the rise, if it occurs, and its percentage.

He stressed that outlets were forced, in agreement with commodity suppliers, to raise the prices of some offers, due to the already high prices of some commodities, and expectations that the prices of other commodities would rise during the coming period, in the context of an inflationary wave that the world is witnessing, linked to the rise in energy prices and transportation operations, as well as the rise in the prices of some Raw materials that are used in many industries, especially the food industries.

In turn, an official in another outlet, Ali Daoud, said that outlets in general are keen to continue offers to relieve consumers, but raising the prices of some offers aims to continue offering them, and at the same time, not inflicting losses on suppliers, noting that the prices of many Some of the offers remained at their previous levels, especially for goods where there was no price increase, or a slight increase.

reduce profit margin

In addition, the retail trade expert, Davey Nagpal, called on the outlets to work during the current period to reduce the prices of the offers, not raise them, as happened in some commodities, by reducing the profit margins of merchants and suppliers, after they were able to maximize their profits, and achieve general commercial successes in the markets state during the past years.

Nagbal considered that this time is the most appropriate time to support consumers' confidence, in light of strong competition between sales outlets, pointing out that the continuation of offers at reasonable prices is enough to maintain high levels of sales, and not be affected by any rises resulting from global rises.

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