China News Service, Shijiazhuang, November 5th (Hao Ye Juebo) A pear enriches the common people.
Zhao County, Hebei Province, used a small pear to pry a new economic fulcrum.
Nowadays, the revitalization of the villages in Zhao County also begins with pears.
Standardized production to create a "growth pole" for industrial collaboration
In the late autumn morning, the sky was high and clear.
Right now, at the fertilization stage of the pear trees, walking into the orchard of the Pear Fruit Professional Cooperative of Da'an Jingyuan in Zhaoxian County, fruit farmers are skillfully applying fertilizer to the pear trees. The rows of pear trees are densely layered and row upon row. The expectation of harvest is all over the pear orchard. .
Zhao County, Hebei Province, is an ancient county with a thousand years of age, and has rich historical and cultural relics and profound cultural heritage such as Zhaozhou Bridge and Berlin Temple.
The local pears have been planted for more than a thousand years. The total area of pears is about 250,000 acres, of which 137,000 acres of snow pears are known as the "Hometown of Snow Pears in China."
In recent years, relying on the "industry brand" of Pear Fruit, the county has continuously extended the industrial chain and played a rural "revitalization song".
The snow pear in Zhao County has been cultivated for more than 2,000 years. Its fruit is as well-known as the "Zhaozhou Bridge" because of its round shape, thin skin, thick flesh, and juicy flavor.
Although it has historical advantages, due to adherence to the traditional planting model, decentralized planting and family-style operation, and one-sided pursuit of output, the pear planting industry in Zhaoxian County once fell into the difficulties of market shrinking, operating difficulties, capital shortages, and technological lag in the early years. Bureau.
The British army, who has been dealing with fruit trees for a lifetime, feels deeply about this: "In the early years, the orchard was managed decentrally. The fruit farmers were single-sidedly pursuing output, and the irrational use of drugs led to a decline in fruit quality, poor market response, increased cost of fruit farmers, and difficulty in selling. ."
The British military knows that to get out of the bottleneck of sticking to the traditional model and over-relying on resources, it is necessary to explore the "growth pole" of industrial cooperation.
In 2008, under the guidance of the county party committee and the county government, the British Army united 318 fruit farmers to establish the county's first pear and fruit cooperative-Zhaoxian Daan Jingyuan Pear and Fruit Cooperative.
The cooperative changed the traditional mode of natural planting and passive waiting, guided fruit farmers to carry out standardized production, and broke through the important threshold of improving quality and efficiency.
The data of "real money" convinced the British army that Baotuan development was the right choice.
The British army calculated an account. After the establishment of the cooperative, the input of fruit farmers has decreased, and the quality of pears has been improved year by year. The price of pears has also risen. The number of cooperative members has increased to 668. The management of pears has adopted organic fertilizer, bagging, and armyworm. Green prevention and control measures such as slabs and water-saving irrigation have also become "golden signs" in the market.
Driven by the demonstration of the Pear Fruit Professional Cooperative in Da'an Jingyuan, Zhao County, fruit farmers from other towns in the county came to learn, and the Pear Fruit Cooperative has sprung up and spread.
Up to now, 197 cooperatives and 2 pear industry associations have been established in the county.
Pear Fruit Cooperatives and Industry Associations provide farmers with high-quality social services in terms of production management, including unified procurement, unified production standards, unified production management, unified packaging and storage, and unified brand sales.
In the workshop of Hebei Jiahua Agricultural Products Co., Ltd., workers sort the exported pears.
Photo by Hao Ye
Industrial integration, rural "butterfly transformation", an industrial prosperous land
The orderly production workshop, the orderly operation of the equipment, the busy packing workers... Into the production workshop of Zhaoxian Xuexiang Food Co., Ltd., the pear paste being brewed exudes bursts of fragrance.
Sun Xiwei, general manager of Zhaoxian Xuexiang Food Co., Ltd., stated that the company was established in 2015 and its main products are dried pears, pear syrup and other processed pear products.
Relying on the large-scale and standardized production mechanism of the county's pear and fruit industry, the company's product sales radiate to areas such as Beijing-Tianjin-Hebei, Northeast China, and North China, with annual sales exceeding 8 million yuan.
In September this year, the company launched its live broadcast service, which further opened up sales through the "online + offline" sales model.
In recent years, through the production of the standardized production base of pears, the management of pears primary processing, the deep processing production and the flower picking, the pear industry in Zhaoxian County has formed a large-scale pear industry cluster integrating production, supply and marketing, and the integration of primary, secondary and tertiary industries. , The smooth "butterfly change" industry boom.
Shijiazhuang Zhaolong Food Co., Ltd. is a deep-processing enterprise of pear and fruit that mainly produces dried pear, pear paste, pear wine and other products. It has a guiding role, stabilizes the cooperative relationship between enterprises and pear farmers, and actively integrates into the chain of the operation mechanism of the pear industry in Zhao County. The annual output value of pear paste is 180,000 yuan, the annual output value of dried pears is 1.1 million yuan, and the annual output value of pear wine is 35 million yuan.
At the same time, led by Hebei Lunuo Food Co., Ltd., Zhaoxian Xuhai Juice Co., Ltd., Zhaoxian Chengji Food Co., Ltd. and other leading enterprises at the provincial and municipal levels, Zhaoxian built a snow pear juice extraction line, a can production line, and a Sydney pear 16 domestic advanced modern production lines, including the dry production line, process 150,000 tons of pears per year, which not only effectively transforms pear products, reduces the competitive pressure on fresh fruit sales, but also realizes the value-added of pears.
According to official data, as of now, Zhao County has 1,377 mechanical cold storage, which has formed the largest mechanical refrigeration storage group in the country; there are 460 packaging companies with an annual production capacity of more than 22 million sets; there are 2,927 specialized fruit transportation households, and various types of transportation. There are 12,000 vehicles; there are nearly a thousand information and sales networks in various forms.
A large number of export-oriented leading enterprises in Zhaoxian County have risen rapidly, forming a group of pear industry complexes with external markets and internal fruit farmers, which has become the endogenous driving force for the transformation and upgrading of the pear industry in Zhaoxian County.
Shijiazhuang Zhaolong Food Co., Ltd. Sydney wine canned production line.
Photo by Zhu Tao
Create a brand to decipher the "going to sea" password
Every morning, Fanzhuang Town, located in the eastern pear district of Zhao County, Hebei Province, is awakened by the even and powerful rotating sound of the pear slice dryer and production conveyor.
Walking into the workshop of Hebei Jiahua Agricultural Products Co., Ltd., 20 tons of pears are packed and transported here. One month later, they will be placed on the shelves of major supermarkets in Canada to moisturize the taste buds of diners from across the ocean. .
After a series of operations, the pear handles were cut off, the impurities were blown off with an air gun, and the wrapping paper and netting were put on. After a series of operations, the selected high-quality pears were put into cartons by the workers one by one.
"Since 2000, we have purchased Snow Pear, Crown Pear, Yapear and other varieties in accordance with export standards. Fresh fruits have been sold to Canada, Australia, Hong Kong, and Southeast Asia." After checking it repeatedly, he said, "With a good taste and appearance, you can open up overseas markets."
Li Shujiang, Secretary of the Party Leadership Group of the Zhao County Bureau of Commerce, stated that Zhao County currently has more than 1,300 cold storages with a storage capacity of 400 million kilograms. The pattern of one-stop industrial development, with direct foreign exchange earnings of more than 6 million U.S. dollars each year.
What's the secret of Zhaoxian Pear's "going to sea"?
Creating a local brand and enhancing the added value of Pear Fruit is the key.
In 2010, Zhaoxian Snow Pear registered a geographical indication certification trademark, and was rated as a well-known trademark in Hebei Province in 2011; in 2017, 2000 acres of Huangguan Pear, Snow Pear, and Hongxiang were planted by Zhaoxian Jingyuan Pear and Fruit Professional Cooperative Su Pear passed the national green food certification; in 2018, the cooperative registered the "Jingyuan" trademark.
In order to further improve the quality of pears and expand the mid-to-high-end market share, Zhaoxian has further increased the publicity of the regional public brand of "Zhaoxian Snow Pears" to improve corporate brand awareness.
Standardize the management of existing brands, carry out protective promotion and application of pear fruit from the aspects of region, production standard, brand management, etc., vigorously develop high-quality pear orchards, carry out brand management, and enter the high-end market with excellent quality.
According to data, Zhaoxian Liguo currently has 2 regional public brands, a total of 1 organic pears and 6 green food companies have been registered; there are more than 20 brand trademarks for pears, and the branding process is further accelerated.
(over)