"Double 11" marketing text messages are output madly, and "verification code" is used to avoid blocking

　　Chinanews client, Beijing, November 5th (Reporter Wu Tao) is approaching "Double 11", marketing text messages are "output" frantically. Some users report that they receive at least a dozen messages a day, all of which are e-commerce promotional messages, "God annoying" Have you received these?

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　　"On October 31st, I received a dozen'Double 11'-related text messages, all of which were marketing text messages sent by businesses." "For so many years, except for my parents, marketing text messages care about me the most." Quite a few. Consumers "worried" about this before "Double 11".

On October 31st, consumers received a large number of "Double 11" related marketing text messages.

Photo courtesy of interviewed users.

　　According to reports, in recent years, marketing spam complaints during the "Double 11" promotion period showed a concentrated outbreak. E-commerce platform related complaints accounted for as much as 90%, and a large number of consumer financial spam complaints were derived.

　　Prior to this, the Information and Communication Administration of the Ministry of Industry and Information Technology held an administrative guidance meeting to regulate the SMS marketing behaviors of e-commerce platforms, focusing on the problem of the people’s strong complaints about the nuisance of marketing text messages.

Require major e-commerce platforms to face up to existing problems and assume the main responsibility of platform ecological governance.

　　However, according to many consumers, this year's "Double 11" marketing text messages are not rare at all.

"I thought that this year's "Double 11" marketing text messages would converge, but some businesses send me a marketing text message almost every day." A consumer told a reporter from Chinanews.com.

According to netizens, some merchants’ marketing text messages contain keywords such as "Verification Code 001" to avoid interception by mobile phone butlers.

Weibo screenshot

　　In addition, the road is one foot high and the magic is high. According to netizens, the marketing text messages of some merchants now deliberately carry the word "Verification Code 001" so that the mobile phone housekeeper cannot automatically classify and intercept it, which is impossible to prevent.

　　It is understood that currently one of the main services of mobile phone text messages is to receive verification codes. Under normal circumstances, related software will recognize such marketing text messages as "verification code" text messages and will not intercept them.

This is used by some unscrupulous merchants.

Do not send marketing text messages without the user's permission

　　The reporter noticed that many consumers received marketing text messages, in addition to "Double 11" as a promotional node, or because they had purchased the online store's products, their phone numbers and other personal information were recorded.

　　In fact, this situation is not allowed.

The Ministry of Industry and Information Technology pointed out that especially the platform "default" registered users agree to send promotional information directly, and platform merchants use platform rules loopholes to send marketing SMS and other issues are more prominent, which obviously infringes consumer rights and interests.

　　The Ministry of Industry and Information Technology also requires that marketing short messages should not be sent without the consent or request of consumers to improve existing short message marketing plans.

　　However, reporters checked on multiple e-commerce APP platforms and did not how to cancel the setting of this kind of marketing text messages. They only reminded "TD unsubscribe", "T retreat", "Return t to get off" and so on at the end of some marketing text messages.

　　"We have no choice, nor dare to reply to TD, because we are afraid that we will be hit by the'serial plan'." Many consumers find it difficult to accept this approach.

In fact, such worries are necessary, and there are often cases of being fooled by responding to “TD” and being exposed by the media.

　　"No matter what you reply, whether the marketing message should be sent or sent, it is easy for the merchant to judge that this is a real user after a reply." The reporter tried to unsubscribe some marketing messages by replying to "TD", but there was no news.

　　Some analysts say that sometimes an unsubscribe reminder is added at the end of marketing text messages, not to facilitate users to unsubscribe, but to induce users to reply to this text message.

Do you understand?

(over)