Every shopping festival, all kinds of marketing text messages are definitely indispensable, especially during the "Double Eleven" period.
In fact, merchants tirelessly send marketing text messages, changing from "marketing" to "hard sales", which not only disturbs the peace of consumers, but is also suspected of breaking the law.
my country’s Civil Code expressly stipulates: “Except as otherwise provided by law or with the express consent of the right holder, no organization or individual may use telephone calls, text messages, instant messaging tools, e-mails, leaflets, etc., to invade the private life of others.” At the same time, The Personal Information Protection Law, which was just implemented this month, is even more clear that personal consent should be obtained when handling personal information.
In this regard, various platform merchants need to conduct self-inspection in a timely manner and give up marketing text messages that "cast the net and fish more" as soon as possible.
After all, this not only defeats the goodwill of consumers, it is more likely to touch the legal red line.
Editor in charge: 【Luo Pan】