He Shaocheng

　　According to a report by The Paper on November 1, a man ordered a wonton at an airport in Tibet. He felt that the price of 58 yuan was too expensive, so he poured all the chili oil and vinegar on the table into a bowl to eat. Seeking to achieve "minimization of losses".

After the video came out, netizens complained all the time-"Injury the enemy 800 and self-destruct 1000", "I pour it after eating, and torture myself" "Why things at the airport can be so expensive"...

　　In recent years, the prices of food and beverages at traffic depots are extremely expensive, which is no longer news.

In this regard, not only ordinary people often complain, some celebrities also complain, saying, "It is not food but money to eat at the airport."

Even so, it seems that it still can't shake the similar high-priced catering.

　　The competent department also noticed this call and made some reactions.

In 2018, the Civil Aviation Administration issued the "Guiding Opinions on Further Improving the Quality of Civil Aviation Services", which required "promote airport catering with the same quality and same price in the same city, play the role of airport service quality assessment, innovate airport franchise management models, and eliminate terminal catering Service charges are arbitrary".

However, such "guidance" has received few responses and has been implemented to no avail. Except for a few airports across the country that have adjusted food and beverage prices, airport prices in other places are still high.

　　One reason for the high prices of food and beverages at public transportation stations is the special location, and the rents and decoration costs of the venues are often higher than those of ordinary restaurants. Therefore, the pressure on operating costs is passed on to consumers through high pricing.

Another reason is that the competition is small, traffic stations are often far away from the downtown area, and the surrounding commercial streets and restaurants are few. This makes it easy for all kinds of shops in the station to be "dominant"-"If you like to eat or not, you can eat at this price. ".

Consumers have no more choice but to accept it.

Of course, there are certain historical reasons.

In the early stages of the development of public transportation such as trains and airplanes in my country, the regional supporting businesses where they were located were often insufficient, and the cost of goods distribution and manpower was relatively high, and the inertia of high pricing was formed over time.

　　It should be said that nowadays, with the development of logistics, mobile payment and other industries, the operating costs of catering shops in transportation stations have room for decline with the blessing of technology, and there are no obstacles to achieving “same quality and same price in the same city” for catering prices.

　　Governing the top and responding to the bottom has become a realistic proposition in front of these places and restaurants.

In recent years, the high-speed rail catering that has been complained about has achieved a certain degree of improvement.

In addition to the 15-yuan box lunch set meal, "Takeaway on High Speed ​​Rail" also conforms to the consumer trend and provides consumers with more choices.

In such a realistic context, do some airports have to stand up and ignore the appeals of consumers?

　　In fact, consumers will also make choices based on their actual situation, such as bringing their own instant noodles, self-heating fast food, etc.

Rather than losing potential customers and sacrificing their image and reputation, transportation stations and restaurants should follow public opinion and trends and make some changes to face new development challenges and opportunities.

　　This time, consumers complain about 58 yuan a bowl of wontons, which may not touch the airport much, but when more and more consumers choose to "vote with their feet", is it really a good thing to accumulate over time?