CIIE "Circle of Friends": "New and Old Friends" went to the "Expo"

(The 4th CIIE) The "Circle of Friends" of the CIIE: "New and old friends" went to the "Expo Agreement"

　　China News Service, Shanghai, November 1st (Gao Zhimiao) The National Convention and Exhibition Center (Shanghai) is about to usher in the "highlight" moment of the year. The 4th China International Import Expo will be held here from November 5th to 10th.

Chinese and foreign businessmen went to the "Meeting of the CIIE". There were both "four-time veterans" and "newcomers debut". The "friend circle" for international exchanges at the CIIE has become more abundant.

　　Sun Chenghai, deputy director of the China International Import Expo Bureau, recently introduced that a total of 58 countries and 3 international organizations participated in the national exhibition this year. Nearly 3000 exhibitors from 127 countries and regions appeared The numbers are over the last.

　　Su Ning, an associate researcher at the Institute of World Economics, Shanghai Academy of Social Sciences, told China News Agency that the CIIE has become an important "standing" window for Shanghai to showcase its soft power to the world.

The number of exhibitors at this exhibition has reached a new high, indicating that Shanghai has formed new advantages and cohesion in attracting global economic operators and gathering high-end elements.

　　Zhai Jingli, vice president of Cotai Group APP (China), has participated in the CIIE for four consecutive years. She told reporters that for Indonesian overseas Chinese companies, the CIIE is a "Chinese opportunity" that cannot be missed.

"The CIIE provides multinational companies with opportunities to showcase the latest science and technology and innovative and upgraded products, and can bring the latest products to the Chinese market and consumers as soon as possible, and also enable the high-quality development concepts and technologies possessed by companies to enter China as soon as possible. Promote China's economic and social development, and form a virtuous circle of the'enterprise effect'."

　　Thermo Fisher Scientific, a world leader in the field of scientific services, is also the "fourth veteran" of the CIIE.

Continuing the dual booth format, focusing on China's social and economic development hotspots such as healthy ecology, healthy life and biomedicine, Thermo Fisher will showcase its leading technological products and innovations in vertical fields such as pharmaceuticals and biopharmaceuticals, medical health, academic research, and application markets. solution.

　　When talking about why we chose the CIIE again, Feng Shihan, President of Thermo Fisher Scientific China, said: "We have been investing in the Chinese market with the concept of rooting in China and serving China. We hope to establish a better relationship with Chinese customers and partners. The entire Chinese biomedical industry ecosystem also hopes to bring domestic partners abroad to further develop the domestic market."

　　The increasing degree of specialization has also become the key for many companies to participate in the exhibition again.

Suning pointed out that while the scale of exhibitions at the CIIE has expanded, the quality and degree of specialization of the displayed content has also become higher.

"This also makes the CIIE increasingly an important exchange platform for international innovation and high-tech products, and it plays an important role in gathering international scientific and technological innovation entities in Shanghai and attracting more high-tech enterprises and talents."

　　While the "old friends" gathered at the Expo, many "new friends" also "came here."

2021 coincides with the 35th anniversary of the establishment of a sister city between Shanghai and Hamburg, Germany. Beiersdorf from Hamburg, Germany will participate for the first time.

Lei Kaiting, general manager of the corporate affairs department of Beiersdorf China, introduced that Beiersdorf has won the 504 square meter booth at this year’s CIIE and will bring its Nivea, Eucerin, and Quemei brand matrix collectives. Debut.

　　Japan's Kose Group will also participate in this CIIE for the first time. Kazuki Shinohara, general manager of Kose Cosmetics Sales (China) Co., Ltd., expressed the hope that through the CIIE platform, the globalization of enterprises and brands will be accelerated, and the company's reputation will be further improved.

China is an important market that drives the growth of the KOSÉ Group. This exhibition is not only a local strategy of China's KOSÉ Group, but also a company-wide project including the Japanese head office.

This exhibition will consider bringing new products, services and technologies to the world premiere.

　　This CIIE will set up a cultural relics and art section for the first time. At present, 20 overseas institutions from 11 countries and regions including the United Kingdom and Spain have confirmed their participation. A total of 178 exhibits have been declared, with a total declared value of 2.35 billion yuan.

For the first time, Christie's, Sotheby's, Phillips and other important auction houses in the world participated in centralized exhibitions.

　　“In response to China’s first efforts to build cultural and artistic sections and special areas at the CIIE, Christie’s is very honored to participate in the CIIE for the first time. The CIIE is not only an excellent opportunity to introduce the Christie’s brand to the public and enhance mutual understanding, it will also provide us with In the future, we will provide new ideas for innovative development in Mainland China," said Yang Yuancao, Chairman of Christie's China.

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