Badminton sparring machine, weight-bearing hula hoop, combined dumbbells...satisfy consumers' diverse sports needs-the
"moving" economy accelerates development
Our reporter Chen Fabian
In the era of national fitness, the sports economy is a new outlet, grasping the consumption trend, sports equipment is "playing" wonderfully.
Meet the new needs of the public
In 2018, Hebei Jintellis Sports Facilities Co., Ltd. completed a detailed adjustment of the internal structure: the establishment of the equipment and stadium department and the ice and snow department.
"It is mainly to see the huge market potential in these two fields. The refinement of market demand has found the direction for our business division." said Wang Gang, deputy general manager of Hebei Jintellis Sports Facilities Co., Ltd., in 2016, the Ministry of Education announced The equipment standard for sports equipment in primary and secondary schools has opened up the situation for the previously reserved soft equipment.
At the same time, with the successful bid for the Beijing Winter Olympics, ice and snow sports have become popular in China in recent years, and related equipment has also been sought after by the market.
Before 2016, Gentalis was mainly engaged in the production of campus sports equipment, mainly traditional ironware, woodware, sewing equipment and other products. In this field, the competition is fierce, and the heads of enterprises must go to campuses across the country to run orders.
After the announcement of the equipment standards for primary and secondary school sports equipment, their soft-packed teaching discus, shot put and plastic track, artificial turf and other facilities have received orders from campus procurement in various places.
"With the rise of fitness craze, various places have built stadiums and promoted ice and snow sports. This has become our new growth point." Wang Gang told reporters that the current proportion of campus equipment products produced by the company has dropped from 60% in the past to 40%. Around 50% of venue products.
At the same time, campus curling, roller skating, ice hockey and other products have gradually opened up the market.
Song Mingxuan, a physical education teacher at Xiban Primary School in Pangcun Town, Dingzhou City, Hebei Province, deeply felt this: “The school offers ice and snow sports courses, which are very popular with students, and competitions are often held in spare time.”
It is understood that the sports equipment industry in Dingzhou City is one of the county-level characteristic industrial clusters in Hebei Province, with an annual output value exceeding 10 billion yuan.
The national market share of fitness paths and sports fitness products are 25% and 15% respectively; strength equipment products are exported to more than 50 countries and regions such as Europe, the United States, Australia, and the international market share is about 25%.
Dingzhou Tianhua Sporting Goods Co., Ltd. specializes in the production of short track speed skating protective pads and successfully won the bid for the supply of protective facilities for the short track speed skating and figure skating projects of the Beijing Winter Olympics.
"Supplying protective products for the Winter Olympics has a profound impact on the company's brand." Yang Long, deputy general manager of Dingzhou Tianhua Sporting Goods Co., Ltd., told reporters that with the promotion of ice and snow sports, their ice rink protective pads are domestic The market share reached more than 70%, and the company's sales increased from about 10 million yuan in 2018 to more than 20 million yuan last year.
In recent years, with the introduction of a series of policies such as the "Outline for Building a Powerful Sports Country", sports consumption has become a huge market pie.
In the first half of this year, the sports equipment industry in Dingzhou City achieved an output value of 8.28 billion yuan, a year-on-year increase of 128.6%.
Deep plowing and subdivision of new selling points
Last year, Shi Lizhu, general manager of Hebei Hengda Fitness Stationery Group, accidentally saw that someone took out several fitness products such as dumbbells, kettlebells, push-up brackets, and rhythm balls from the trunk of the car.
"These are all strength training equipment. Is it possible to integrate them into the same product?" So, Shi Lizhu led the company's R&D team to design a "four-in-one" product. "It doesn't look complicated, but the whole design The process was repeatedly adjusted and it took half a year."
"People from different countries and regions, consumer groups of different ages and genders have different hobbies of dumbbell shapes and styles. We need to work hard to design." In Shi Lizhu's view, fitness equipment is a sunrise industry. "The key is to see How to adapt to consumer demand".
Beginning in 2019, Hengda Fitness Stationery Group has focused on R&D and design, developed different products for people in different countries and regions, and cultivated more than 30 new customers abroad.
"Consumers in East Asia like exquisite dumbbells, and consumers in the Middle East prefer golden dumbbells. The simple and rough style dumbbells are most popular among consumers in European and American countries..." Shi Lizhu told reporters that after a subdivision design, Hebei Hengda Fitness Stationery Group has taken up more and more market shares.
"In recent years, people's requirements for fitness equipment have become more and more critical, and products with comprehensive functions and atmospheric appearance have become more marketable." said Yang Yan, a retailer of home fitness equipment in Dingzhou City.
In addition to dumbbells, at present, Dingzhou City’s sports fitness equipment has developed more than 3000 varieties in six series: fitness, sports, martial arts, teaching equipment, children's entertainment, and fitness path.
The formation of this huge "sports equipment family" is inseparable from design empowerment.
By holding sports and fitness products industrial design innovation competitions, such as multi-directional smart tug of war, smart badminton sparring machine, load-bearing hula hoop design, JK smart bicycle, household combined dumbbells and other works stand out, and promote the product to be green, intelligent and individual. The development in the direction of globalization has met the diverse needs of different types of consumers.
Aiming at smart new experiences
While working out, you can see data such as heart rate, calorie consumption and exercise intensity, which is nothing new in the gym.
But in the community fitness equipment, it is almost blank.
Hebei Wilt Sporting Goods Co., Ltd. developed a set of intelligent community fitness equipment last year, giving community fitness a new experience.
"This set of facilities can be placed in residential communities, park squares, unit vacancies, health care institutions and other places. It can carry out referral training, grip strength testing, physical fitness testing and other functions for 7 people to use at the same time." Hebei Wilt Sporting Goods Chairman Du Zhihong believes that with the upgrading of fitness consumption, ordinary equipment is relatively boring, and community fitness also needs to add functionality, fun and fashion elements to enhance the attractiveness of fitness.
The reporter noticed that this facility has a roof, which solves the problem of outdoor fitness equipment being affected by the weather; a solar power generation device is also installed outside the roof to ensure the power demand of the equipment intelligent system.
Zhang Hongxin, a resident of Beimen Street, Dingzhou City, who is exercising, told reporters: "I like the smart fitness equipment in the public square very much. It has a variety of interactive functions and can automatically test physical fitness."
"Successful research and development in November last year, this year has been sold to more than 40 sets across the country, currently accounting for about one-third of the company's sales." The future of smart fitness equipment has a bright future.
In Dingzhou City, Wilt is not the only company aiming at the intelligent trend.
The reporter learned that the local area is implementing the "Science and Technology Upgrading Plan" to promote industrial transformation and upgrading through standards-driven, quality improvement, technological transformation, and "integration of industrialization and industrialization".
At present, in the sports equipment industry in Dingzhou, there are 23 regulated companies that have established R&D institutions, and 82 companies have cooperated with more than 30 colleges and universities such as Beijing Institute of Technology, Tianjin University, and East China University of Science and Technology in terms of talent introduction, technological research, and new product research and development. Expand Cooperation.
Dingzhou has established the Hebei Sports Equipment Industry Research Institute. In the sports equipment industry, it has cultivated 112 high-tech small and medium-sized enterprises, 10 high-tech enterprises, and 10 provincial-level "specialized, special-new" enterprises. More than 730 patents.
Our reporter Chen Faming