Aqara Green Rice announced today that it has completed a new round of 1 billion yuan financing, which is also one of the largest financings in the IoT field this year.
The investors in this round of financing are Shenzhen Venture Capital, Joy Capital, China Telecom, Jinglin Assets, Zhongyuan Capital and Unicom CICC, and Yunmu Capital continues to serve as the exclusive financial advisor for this round.
Aqara said that this round of financing will focus on product development and innovation, the construction and landing of global commercial channels, brand building and increasing the introduction of talents.
It is reported that Aqara currently has a team of more than 1,000 people and has industry-leading R&D capabilities. The team includes artificial intelligence, big data, App R&D, cloud platform R&D, etc., and R&D personnel account for more than 50%. The company’s founder, You Yanyun, is the world’s automation and Scientists in the field of control technology have participated in the proposal of various important patents of the company, and have participated in the proposal of 224 patents.
You Yanjun, founder of Aqara Green Rice (Photo courtesy of Green Rice)
Aqara is one of the earliest companies in China that has the ability to provide full-house intelligent one-stop wireless solutions on a large scale. It is also one of the few companies in China that has 2B IoT software and hardware integrated solutions and 2C whole-house intelligent customized solutions. And services have been widely used in home furnishings, apartments, hotels, real estate, office, elderly care and other industries.
Up to now, it has more than 30 categories and over 500 self-developed SKUs, leading the country in the number of self-developed products in the industry, and holds more than 800 patent applications.
At the same time, the product has been connected to multiple platforms such as Xiaomi Mijia, Apple Apple HomeKit, Google Assistant, Amazon Alexa, etc., and is interconnected with many smart products around the world.
Since starting to explore offline whole-house smart customization services, there have been more than 600 Aqara Home smart home experience halls across the country, covering 490+ cities and regions, and the number of offline service teams has exceeded 10,000.
(Photo courtesy of Green Rice)
It is understood that in 2017, Aqara first proposed the 4S service model for the whole house smart industry (Solution scheme display, Sales product sales, Service user service, Survey exchange feedback), and the first to land the whole house smart one-stop customized service, complete delivery The software and hardware integrated home solution covers one-stop services including in-store experience, plan customization, contract signing, installation and commissioning, customer acceptance, and after-sales service.
Relying on the Aqara Home smart home experience hall and service provider that integrates cognition, experience, sales, and after-sales service, Aqara successfully broke through the industry bottleneck that was difficult to promote, and developed into the most powerful innovative enterprise in the whole house smart industry and the most new consumer influence A powerful smart home brand.
Aqara's mature and large service system not only supports the business development of 2C home users, but also leverages the country to vigorously promote digital transformation opportunities to quickly provide strong service landing support for 2B business areas such as hotels, real estate, office, agriculture, and pensions. Become a catalyst for exploring the innovation of operator cooperation model.
The ability to implement services allows Aqara to have greater flexibility, commercial space, and competitive leadership in the development of the Internet of Things industry.
In this regard, Aqara Lumi founder You Yanjun said: In the future, Aqara will continue to lead the development of IoT technology and deliver world-class solutions to more users, so that more people can feel the smart home that understands you.
At the same time, relying on Aqara's advanced technology and products, it empowers more industries and promotes the realization of the goal of carbon neutrality.
Data shows that 40% of all energy produced by mankind is consumed by buildings, and building automation can save 20% to 40% of energy, which is important for the country’s green environmental protection, energy conservation, emission reduction, carbon neutrality and other goals. To actively promote the role.
Shenzhen Venture Capital investor Ma Xuemei said: There are more and more players on the smart home track, and Aqara belongs to the most influential brand in the field of whole-house smart.
Aqara is the mainstream of the smart home track in the future, and it is most likely to take the lead in realizing the intelligent active state of the whole house.
Through years of industry cutting-edge practical experience and technology accumulation, Aqara's products are close to user needs and meet the user experience of thousands of people. At the same time, Aqara is the first to build a service provider system and promote whole-house intelligence.
We believe that Aqara has a leading edge in technology, products, brands and services.
Liu Erhai, the founding and managing partner of Joy Capital, was deeply impressed by Aqara’s rapid development: “The Aqara team led by President You attaches great importance to the investment in smart technology research and development, and the company continues to make breakthroughs in products. The new home infrastructure formed by these products is now being developed. Redefine the home environment and bring users a smarter and more pleasant living experience. We will continue to support the company’s development."
Chen Weijia, managing partner of Zhongyuan Capital, said: Zhongyuan always pays attention to products and services that improve life with technology. Smart home allows consumers to more freely interact with their homes through voice and gestures, which represents the future way of interaction between people and home.
A good experience of smart home is inseparable from rich hardware products, complex systems, open ecology and the support of smart assistants. After years of product exploration and heavy investment in research and development, Aqara has achieved industry-leading levels in these aspects. And established a complete offline service system.
Zhang Baoying, general manager of China Unicom's CICC Fund, is optimistic about the popularization of smart home applications: "The demand for smart home markets is gradually maturing, and Aqara's product matrix can meet the needs of users in different home scenarios. Aqara continues to build industry barriers and barriers in terms of technology, products, and brands. Good user reputation. We believe that Aqara can continue to provide smart, safe and reliable services to terminal families under the general trend of smart homes, and become an influential contributor to all individuals, families and society."