Facebook, a major US IT company, reported higher sales and profits in the three months to last month due to strong revenue from Internet advertising, although sales growth slowed.
Facebook announced on the 25th that the financial results from July to last month were sales of 29,010 million dollars and about 3,290 billion yen in Japanese yen, an increase of 35% compared to the same period of the previous year. The final profit was 9,194 million dollars, about 1,545 billion yen, an increase of 17% from the previous year, resulting in higher sales and profits.
Although the growth rate of sales slowed down, Internet advertising revenue continued to be strong, so we secured higher sales and profits.
Online advertising is a mechanism in which behavior history and location information when using a smartphone application are provided to a third-party advertising company, and advertisements that match the interests and interests of that person are displayed.
Facebook believes that Apple, a major US IT company, has introduced a privacy policy that asks the app users themselves whether to allow third parties to track usage history, so more people are refusing to track it. increase.
For this reason, it has become difficult to deliver advertisements suitable for each user of the app, and it is said that sales growth has been slowed down.
The Fafbook has indicated that this headwind will continue into the next financial results, and the market is paying attention to its impact on future performance.