Sharp, a major electronics manufacturer, has decided to launch a new type of TV that achieves brighter and more vibrant colors by increasing the number of backlights on the back side of the screen.
The new TV announced by Sharp has reduced the size of the LED used for the backlight installed on the back side of the screen to one tenth of the previous size, and increased the number of installed LEDs by 72 times. rice field.
As a result, the brightness is three times that of conventional LCD TVs, and the vivid colors with clear shades, which is a characteristic of OLED TVs, have also been realized.
This type of TV has already been commercialized by Korean and Chinese manufacturers, but it is the first time that a domestic manufacturer has sold it.
The company expects that some of the high-priced TVs currently on sale will replace this type of TV in the future, and is considering selling it to the general consumer in the US market, which withdrew in 2016. That is.
Kazuhiro Kitamura, Executive Officer of Sharp, said, "By laying out small LEDs finely, it has become possible to draw very strongly the light and darkness such as the brilliance of white and the jet-black black. We will expand this business worldwide in the future. I want to. "