China News Service, Yiwu, October 24 (Reporter Hu Yixin) Standards have become the world's "universal" language. How can the new "Made in Zhejiang" standard drive supply-side structural reform?
On the 23rd, the 2021 Member Representative Conference of Zhejiang Brand Building Federation and the "Pin Word Mark" brand building results conference was held in Yiwu, Zhejiang.
From the standard theme pavilion to the 4th SME Standardization (International) Conference, during the 27th China Yiwu International Commodities (Standard) Fair, the "Pin Zi Biao" can be seen everywhere.
This year is also the 6th year that the "Pin Zi Biao" theme pavilion was unveiled as scheduled.
In 2014, Zhejiang established the "Made in Zhejiang" public brand building system "Pin Word Mark" with "regional brands, advanced standards, market certification, and international recognition" as the core, hoping to play a role in standard upgrading, quality improvement, and brand efficiency. The combined utility makes it an important engine to promote the transformation of Zhejiang Province from a "large manufacturing province" to a "strong manufacturing province".
The "Zhejiang High-quality Development and Construction of a Common Prosperity Demonstration Zone Implementation Plan (2021-2025)" puts forward, "deepen the construction of a province with strong quality, strong standards, and a strong brand, and build a well-known brand, enterprise, industry, and production area, and implement the "brand name". Mark the action of “extending the surface and improving the quality” and launching the “Made in Zhejiang” and “Zhejiang Service” brands."
Up to now, Zhejiang Province has issued a total of 600 "Made in Zhejiang Brand Mark" standards, with a total of 2579 items; Zhejiang has added 703 "Made in Zhejiang" enterprises, 916 "Made in Zhejiang" certificates, and 66 certificates of international cooperation.
At the "PinZiBao" brand building results release conference, Cao Wei, deputy secretary-general of the Zhejiang Brand Construction Federation, said that "PinZBao Made in Zhejiang Province" has achieved "government guidance, market entities, and social governance" through continuous efforts. The systematic development and implementation model of the "Pinword Mark Made in Zhejiang" standard has gradually matured, and the enthusiasm for researching, learning, and using standards has been enthusiastic from all walks of life.
"In addition to promoting the quality improvement of Zhejiang enterprises, the'Pin ZiBao' itself has also become a market-recognized brand, helping Zhejiang products sell better and go further." According to the relevant person in charge of the Quality Development Department of Zhejiang Provincial Market Supervision Bureau, With the improvement of the “Made in Zhejiang” public brand building system, the brand empowerment effect of the “Pin Zi Biao” is gradually emerging.
For example, the integrated stove produced by a certain electrical appliance company in Zhejiang has been empowered by the "Pin Zi Biao" brand, with a premium rate of 10%, an increase in market share from 8% to 12%, and the Zhejiang Provincial Government Quality Award.
Feng Huahua, general manager of a Zhejiang Technology Co., Ltd., said that because some companies have been excessively pursuing low prices before, they will lack quality, causing consumers to blindly believe that foreign products are good.
"Now that the government has passed the "Word Mark" certification as an "endorsement" for enterprises, increasing consumers' recognition of enterprises and making consumers believe in'Made in China' is of great significance to enterprises."
It is understood that during the "14th Five-Year Plan" period, Zhejiang Province will add 2000 "PinZiBao" standards, cultivate 2500 "PinZiBao" enterprises, continue to promote the "PinZiBao" public brand, and let "PinZiBao" "Bao" has become a quality mark favored by consumers.
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