In the midst of a wave of scandals, Facebook considers changing its name

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What does Mark Zuckerberg play? To

or

? Altria is the

, one of the largest tobacco companies in the world, which changed its name in 1985 to precisely not be associated with that product. Alphabet is the owner of

and

, which adopted that word instead of the original 'Google' in 2015 to emphasize its decentralized nature, and its interest in pursuing projects in areas such as artificial intelligence, which go beyond its more well-known activities. such as online searches and videos on the Internet.

That seems to be the dilemma of Mark Zuckerberg's company. According to the technology website

, the company wants to change its name, and will probably announce it on Thursday. Officially, the reason is similar to Alphabet's. Facebook sees its future in the 'metaverse', that is, in virtual and augmented reality. But for many, the real reason is Altria's: the company suffers from a

such that it needs a new corporate identity. Of course, its main product lines -

- will maintain their identity.

In principle, there are sufficient arguments to defend both positions. Facebook is investing massively in the 'metaverse'. Currently, the company has

, a business area that it entered in 2014 when it paid 1,420 million euros for the virtual reality company Oculus VR, despite that it did not yet have any device, product or service on the market. On this basis, the company has been expanding in this area. On Monday, the company announced that it expects to hire 10,000 people in

.

Of course, that decision does not appear to be causal, since all those countries are members of the EU, which is conducting an examination of Facebook's business practices.

This is how Humanity could enter a world in which people could connect to virtual realities, or combine elements of virtual realities with the physical universe, to, for example, have meetings, conversations, attend class or even visit. medical as if they were real.

Facebook is not the only great technology that is entering that market.

is working to launch on the market in 2022 or 2023 glasses that, connected to the

or the

, will allow mixing virtual reality and real reality. In April, Microsoft won a contract of 22,000 million dollars (almost 19,000 million euros) to supply the Armed Forces of that country with 120,000 'augmented reality' glasses, that is, capable of introducing virtual elements in the field of vision of the soldier.

But there are also grounds to suspect that Mark Zuckerberg is trying to take advantage of the transition to the 'metaverse' to carry out a facelift of Facebook, given the incredible deterioration of the image of that company as scandals multiply about its practices and the consequences that these have not in the virtual world, but in the reality of adolescents who suffer anorexia and bulimia due to the use and abuse of Instagram, of people who give up being vaccinated against

after seeing countless messages conspiracies on Facebook, and even the massacres of

Muslims

in Burma after hateful messages were launched on the same social network.

In fact, the US Senate has bought into Facebook with the tobacco companies - another reference to Altria -, and a series of devastating reports in the 'Wall Street Journal' have shown that the company prioritizes profits over its responsibility. Social.

According to the criteria of The Trust Project

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