In the 65 years since its establishment, the Canton Fair has gone through ups and downs but never stopped.

The 130th Canton Fair opened on the 14th, with the theme of promoting domestic and international dual cycles, for the first time to implement a new model of online and offline integration, and launched a series of innovative measures to build more efficient communication and exchanges for domestic and foreign companies. The bridge of trade matching.

  The Canton Fair, the full name of the "China Import and Export Fair", is a comprehensive international trade event with the longest history, the largest scale and the best transaction effect in China.

  From the first session of the Canton Fair, the export volume exceeded half of the country, to the first batch of private enterprises that obtained self-support import and export rights after the reform and opening up. Commodities shifted from primary products to made in China, and the import pavilion was set up at the 101st session to develop into a comprehensive trading platform for "sales and globalization"... Doors and windows for understanding and embracing the world have opened one after another. Countless Chinese companies have started from The Canton Fair set sail, from small to big, from big to strong, head up to the international market; countless global merchants have made connections with China at the Canton Fair, share opportunities and develop together, and contribute to the strengthening of Sino-foreign economic and trade cooperation and exchanges and the promotion of global trade development.

  Since its establishment, the Canton Fair, known as the "barometer" and "weathervane" of China's foreign trade, has established trade relations with more than 210 countries and regions, and has attracted approximately 8.8 million overseas buyers.

With the high market demand, the scale of the exhibition hall has expanded and relocated four times. The building area now exceeds 1.1 million square meters.

  In order to adapt to the prevention and control of the epidemic, the Canton Fair has been held online for 3 consecutive sessions to continue to serve foreign trade companies to open up the international market and help foreign trade companies to explore domestic business opportunities.

In the meantime, China's foreign trade situation also showed a rebound curve.

A few days ago, the data released by the General Administration of Customs showed that in the first three quarters of this year, the total value of China's import and export of goods trade was 28.33 trillion yuan, a year-on-year increase of 22.7%, and it has achieved positive year-on-year growth for five consecutive quarters.

  Whether it is online or on-site, the Canton Fair is held on time every year without interruption. It is to continuously send a strong signal to the world and demonstrate China's determination to expand its opening up.

The long-standing reputation around the world has also made the Canton Fair a symbol of stable trading.

The successful holding of the "Canton Fair on Cloud" has not only explored a new path for the development of international trade, but also laid a solid foundation for online and offline integration.

  For the first time, this year’s Canton Fair has implemented a new model of online and offline integration of exhibitions. It not only maintains the traditional advantages of face-to-face negotiation, good sample transaction results, and rapid establishment of mutual trust at the Canton Fair, but also conforms to the trend of digital economy development, expands the scale of the Canton Fair, and meets To meet the different needs of companies from all over the world.

  Statistics show that this year's Canton Fair is still the world's largest physical exhibition under the background of the new crown epidemic.

  The 130th China Import and Export Fair (Canton Fair for short) is the first online and offline fusion event.

On October 9, the staff passed by the banner hung outside the Canton Fair Complex.

Photo by Xinhua News Agency reporter Liu Dawei

  According to Chu Shijia, deputy director and secretary general of the Canton Fair and director of the China Foreign Trade Center, in terms of offline exhibitions, the exhibition area is 400,000 square meters, with 7795 offline exhibitors, 19,181 booths and 7795 exhibitors.

There were 10,837 brand booths, accounting for 57% of the total number of booths, a significant increase from previous sessions.

92 companies from 15 countries and regions participated offline at the International Import Expo, including a group of Fortune 500 companies and industry-leading companies.

  In terms of online exhibitions, the online exhibition maintained the original approximately 60,000 booths, and approximately 26,000 Chinese and foreign companies participated online.

Enterprises uploaded 2.78 million exhibits, a record high.

  In terms of services, the online platform of this session of the Canton Fair has been optimized. Based on the original functions, offline pre-licensing, live broadcasting, professional forums, resident business, business travel services, and epidemic prevention and control have been added to online and offline purchases. Converged services, platform functions are more complete.

  Chu Shijia emphasized that in order to help enterprises to develop the market effectively, this year's Canton Fair has significantly reduced the participation fees of offline exhibitors, waived the service fees for online exhibitors, and took practical actions to relieve the burden of enterprises.

  It is worth mentioning that the current Canton Fair attaches great importance to the protection of intellectual property rights, adopting a series of measures and arrangements to build a shield for the protection of intellectual property rights in the exhibition.

  Chu Shijia said that combined with the new situation of online and offline integration, online and offline dual protection has been realized, the process of handling online and offline intellectual property disputes has been fully optimized, various complaint guidelines have been improved, and professional support has been strengthened.

In addition, this session of the Canton Fair strengthened the protection of geographical indications, incorporated geographical indications into the scope of intellectual property complaints, invited experts to preach related policies, provided professional infringement determination and other services, and promoted the rapid and coordinated protection of geographical indications.

  "The current Canton Fair held by online and offline integration is the latest display of China's economic development, the latest display of coordinating epidemic prevention and control and economic and social development, and the latest display of the creativity, competitiveness and comprehensive strength of Chinese enterprises." ([Financial Translator] He Fan)