Guangdong has collected more than 20 billion yuan in 7 days——

  Cultural and tourism consumption is bursting with popularity

  Our reporter Zhang Jianjun

  The 2021 Sino-Singapore Guangzhou Knowledge City Country Carnival, with the theme of "Going to Huangpu", incorporates elements of rural tourism, leisure sightseeing, and intangible cultural heritage, attracting a large number of tourists.

Photo by our reporter Zhang Jianjun

  Cultural tourism consumption is becoming a new bright spot in Guangdong's economic growth.

According to the latest data released by the Guangdong Provincial Department of Culture and Tourism, according to preliminary calculations, from October 1 to 7, 2021, the province received 44.386 million tourists, and tourism revenue was 23.68 billion yuan.

  The performance of the intangible cultural heritage Cai Fu and Li Quan won applause from tourists. Non-genetic people demonstrated the production techniques of Daliang fish lanterns and dragon boats to attract visitors. Intangible cultural heritage folk performances such as "Dragon Boat Tide Rap" and "Saltwater Song Duo" attracted tourists to stop. ...... During the National Day holiday, at the Happy Coast PLUS of Overseas Chinese Town in Shunde, Guangdong, the first floating Canton market in the Guangdong-Hong Kong-Macao Greater Bay Area was staged lively, feasting the eyes of tourists.

  Cantonese opera, dragon boats, food, martial arts, art... Shunde Overseas Chinese Town Happy Coast PLUS creates an immersive tourism experience of Cantonese culture through a series of performances, characteristic markets, street dances, etc., and also injects new water-town cultural connotations into the holiday park.

The abundance of activities has made the consumption of the scenic area bursting with popularity, and the number of receptions on the Ferris wheel and amusement equipment alone broke the highest record in the two years since its opening on October 2nd.

  "It's been a long time since I saw such a lively scene. It seems that I have returned to the time when I was walking around the market with my grandmother in my childhood." said Liang Wenmin, a tourist from Dongguan.

  In Guangzhou Lingnan Impression Park, a rich connotation "Lingnan Impression National Day Art Gallery" was held during the National Day holiday, gathering national intangible cultural heritage Cantonese opera, national intangible cultural heritage Cantonese puppets, Guangdong music, Lingnan guqin, lion dance, acrobatics, etc. show.

"I didn't expect to be able to come into contact with so many intangible cultural heritage performances so close, and feel the profoundness of Chinese culture even more deeply." said Chen Yuanfan, a tourist from Zhongshan City.

  Unusual undersea flag raising ceremony, large-scale city landmarks with a sense of science and technology, mixed knowledge IP exhibition integrating elements of national tide and popular science...National Day holiday, the 2021 Guangzhou International Shopping Festival kicks off, offering a scene for the general public and tourists In addition to the exciting and rich "consumption feast" and "cultural feast", the third phase of the 2021 Golden Autumn Cultural Tourism Consumption Season Huimin Subsidy Campaign was also launched, distributing to the public a total of nearly 10 million yuan in cultural and tourism consumption benefit coupons.

  In the urban area of ​​Guangzhou, the "night economy" shows a unique cultural charm.

By continuously creating new landmarks in the night economy, Guangzhou continues to launch a series of activities, enriching the night travel experience of citizens and tourists, stimulating night consumption, and injecting new vitality and connotation into the "night life".

  The National Day holiday coincides with the mid-autumn season. In the vast Lingnan countryside, the melons and fruits are fragrant and the rice is golden. Tourists walk into the countryside to watch the autumn scenery and taste the country food.

"Persimmons, I picked another persimmon!" During the holidays, Liu Ran, a second-year student from Guangzhou, came to Lianma Village, Conghua District, Guangzhou City with his family, and had enough picking addiction.

  Combining the characteristics of cities and villages, various parts of Guangdong plan and organize a variety of cultural tourism activities to promote the urban and rural cultural tourism consumption by promoting the urban and rural linkages, and the space for cultural tourism consumption upgrading extends from the city to the countryside.

  The sweet food experience tour, the rural natural ecological food tour, and the country-style food tour launched by Huadu District of Guangzhou have attracted a large number of tourists.

Consumption in cities and rural areas are heating up simultaneously, and the potential of cultural tourism consumption is further released.

  During the National Day holiday, the South China Educational History Research Base in Shaoguan, Guangdong received nearly 5,000 visitors. The Dingyou Library, the former site of the National Sun Yat-sen University College of Engineering, and the "Capital" exhibition hall are in constant flow, forming a unique "China Red" new landscape.

  With the further deepening of the integration of culture and tourism and the increasing demand of young people for learning in the walking classroom, the products of study tour and research with rich connotations such as "culture + tourism + education" are widely favored by parents.

  As the first National Day holiday after the "double reduction", parents take their children to study tours, study tours and consumption is heating up. Visiting the red site and reviewing the history of the red has become the choice of many parents.

The supply of high-quality cultural tourism products with rich cultural connotations not only allows friends of all sizes to see the beautiful Guangdong, but also further stimulates cultural tourism consumption.

  Data shows that during the National Day, on the Ctrip platform, parent-child outdoor activities are more popular among Guangdong consumers. Camping, farming activities, and cycling accounted for more than 60% of the total sales of learning products. Among them, parent-child tours in the red scenic spot accounted for more than last year. An increase of 30% over the same period.