In the golden autumn town of Duwei, the fragrance of grapefruit wafts.
This is the origin of Duwei Wendan Pomelo, a national geographical indication agricultural product-Xianyou County, Fujian Province.
On October 14th, Lin Yujia, the deputy magistrate of Xianyou County Government, turned into an anchor and walked into the Pingduoduo Public Welfare Aid Live Broadcasting Room to "endorse" Duwei Wendan Pomelo.
In just half an hour, this public welfare live broadcast attracted more than 240,000 netizens to watch. That day, the order volume of Wendan pomelo on the Pinduoduo platform increased by more than 368% year-on-year.
▲On the afternoon of October 14, Lin Yujia (middle), the deputy magistrate of Xianyou County Government, turned into an anchor and walked into the Pinduoduo Public Welfare Aid Live Broadcasting Room to "endorse" Duwei Wendan Pomelo, attracting more than 240,000 netizens to watch.
(Photo courtesy of Pinduoduo)
On the afternoon of the 14th, Lin Yujia, the deputy magistrate of Xianyou County, walked into the Pingduoduo Public Welfare Aid Live Seed Room, and opened the Wendan Pomelo, which was ordinary in appearance but unique in taste, and taught netizens how to taste this. National landmark agricultural products.
Compared with other pomelo varieties, Duwei Wendan pomelo is not too big, but it is heavy in the hand.
After saving for a year of sunshine and rain, the fruit smells fragrant and the flesh is tender and clear.
In this live broadcast of Pinduoduo's public welfare assistance to farmers, Lin Yujia, the deputy county magistrate of Xianyou County, and Zhuang Longwei, the mayor of Duwei town, appeared in turn to endorse Duwei Wendan pomelo, and through the message lottery draw, click to buy, etc. Call Wendan Pomelo.
After the indoor live broadcast ended, the live broadcast of the public welfare and agricultural assistance studio was switched to the pomelo forest in the mountain, and the scene-style live broadcast directly from the place of origin fully demonstrated the picking, disinfection, sorting, packaging, logistics and other links of Duwei Wendan pomelo.
Duwei Wendan pomelo has a history of more than 160 years of cultivation, and it usually goes on the market in mid-September every year.
Affected by the epidemic this fall, the picking time of Wendan pomelo was delayed for a while.
Under the guidance and full promotion of the local government, work and production have been fully resumed.
"The output of Wendan pomelo this year is about 66,000 tons, an increase of 10% from last year, and the quality is better than last year." said Lin Yujia, deputy magistrate of Xianyou County. , Arranged special funds to protect the interests of fruit farmers and consumers to the greatest extent through the "four possessions", namely, some people collect, some people transport, some people buy, and some people manage.
▲In October, in Duwei Town, Xianyou County, fruit farmers were performing primary sorting after picking the Wendan pomelo.
(Photo courtesy of Pinduoduo)
Recently, Pinduoduo has ushered in a wave of Wendan pomelo growers opening stores, and this pomelo single product has also been launched on the tens of billions of subsidy channels.
As the largest domestic agricultural product uplink platform, Pinduoduo fully empowers the agricultural product industry chain, and is deeply aware of the importance of agricultural product branding in enhancing the value of the entire industry chain.
In recent years, the local government has been committed to making the Wendan pomelo industry bigger and stronger, grading Wendan pomelo products, promoting the development of the e-commerce industry and the construction of related processing industry chains, thereby promoting the upward trend of agricultural products and realizing rural revitalization.
With the strong support of the government, fruits such as Wendan pomelo are getting on the high-speed trains of new e-commerce platforms such as Pinduoduo, and they are speeding up to the whole country.
The relevant person in charge of Pinduoduo said that the platform will continue to invest resources such as public welfare and agricultural live broadcast, tens of billions of subsidies, traffic tilt, and marketing support to help more national landmark agricultural products such as Wendan Pomelo and 850 million consumers.
"Pingduoduo platform's public welfare assistance to agriculture activities are committed to making high-quality agricultural products brands in various regions bigger and stronger, helping them become rich fruits for farmers, and at the same time allowing more consumers to eat affordable and high-quality fruits." A related person in charge of Pinduoduo said .