Lujain Abu Al-Faraj created the "Takween" program to learn Arabic

Dubai Next platform succeeds in raising crowdfunding for a Saudi female entrepreneur

DubaiNext, the first government crowdfunding platform for start-ups in Dubai, was launched last May by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, and managed by the Mohammed bin Rashid Establishment for Small and Medium Enterprises Development, one of the institutions. Dubai Economy has achieved remarkable success within a short period of time, as it has become a catalyst for innovative projects in new and emerging sectors, as well as providing opportunities to support financing emerging projects.

And a statement issued yesterday stated that the digital platform has achieved another success story, the third in three months since its launch, as the “Takween” program for learning Arabic concluded a successful campaign to raise the necessary capital through crowdfunding, in what comes the “Takween” project after The success of the projects “Badl 26” and “Vimodra” earlier.

Inspiration

Abdul Basit Al Janahi, Executive Director of the Mohammed Bin Rashid Establishment for Medium and Small Enterprises Development, said that "Dubai Next" has proven its ability to provide outstanding opportunities for ambitious startups in Dubai, as it provides an ecosystem for sustainable growth and a social network for financing startups.

He added, "The importance of the digital crowdfunding platform as a driver of social and economic development, and Dubai's strategic goal to be a global hub for entrepreneurship."

Al-Janahi confirmed that the experience of the successful fundraising campaign for "Takween" at "Dubai Next" is a source of inspiration for startups, and a testament to the tremendous capabilities of creative concepts in Dubai.

He said, "We are pleased to support the (Takween) project to help it develop and enable it to be one of the innovative start-ups that will be part of (Expo 2020 Dubai)."

'Takeween' project

The "Takween" project, created by Saudi entrepreneur Lujain Abu Al-Faraj, seeks to make learning the Arabic alphabet an enjoyable experience through the use of a set of standard magnetic blocks.

Abou Al-Faraj, a designer and branding specialist with a particular interest in Arabic, came up with the concept of innovative learning after her son refused to attend Arabic lessons in kindergarten.

She preferred to fund her project through crowdfunding, as well as traditional financing models.

“As a mother and designer, I needed to create a positive experience for my child to learn Arabic,” she said.

The crowdfunding campaign through the (Dubai Next) platform allowed me to get closer to my community, use them on my entrepreneurial journey, and get support that goes far beyond the financial aspect, which would not have been possible if I had chosen to raise capital in the traditional way.”

Loujain Abu Al-Faraj continued: "It is encouraging to see a crowdfunding platform launched from the Emirate of Dubai, and being affiliated with the Mohammed bin Rashid Establishment for Small and Medium Enterprises Development, this gives project owners and supporters enough confidence."

first platform

Dubai Next is the first crowdfunding platform that enables young people and those with creative and ambitious ideas to present their ideas to attract the necessary capital to start implementing them from Dubai, based on the concept of crowdfunding.

The platform is non-profitable and available to all nationalities residing in the UAE.

DubaiNext has witnessed a significant increase in the number of campaigns and supporters in recent months, as the platform currently has 226 supporters, compared to 59 supporters in July 2021, while the number of campaigns designed on the platform increased by more than 40% during the same period.

The Mohammed bin Rashid Establishment for Small and Medium Enterprises Development encourages more supporters to join the platform and initiate support campaigns, allowing individuals as well as institutions to be part of innovative projects that will have a positive impact on community development and economic diversification in the UAE.

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