Annual operating income exceeds 2 trillion yuan——

　　How to improve the human resource service industry

　　Our reporter Ao Rong

　　Since the beginning of this year, the employment situation in my country has remained stable.

Statistics show that in the first eight months of this year, the number of new jobs in cities and towns across the country reached 9.38 million, completing 85.3% of the annual target.

Employment can remain stable for a long time, thanks to the continuous effectiveness of the central government’s employment promotion policy and the assistance of the human resources service industry.

　　While providing services to the real economy, the human resource service industry itself has also made great progress.

As of the end of 2020, there were 45,800 human resource service organizations of various types across the country, with annual operating income exceeding 2 trillion yuan for the first time, and providing human resource service support to 290 million laborers and 49.83 million sub-employers throughout the year.

　　The industry is growing rapidly

　　"In the past, everyone thought that human resources was a small industry, and it was also a cost unit rather than a benefit unit within the enterprise; now it is gradually being valued because labor is becoming more and more important to the development of the enterprise, and good use of human resources can also control costs." Guo Sheng, CEO of Zhilian Recruitment, said that the core value of the human resources industry is to select talents. How to turn talents into productivity requires the human resources service industry to improve its efficiency.

　　In recent years, in order to give full play to the decisive role of the market in the allocation of human resources and to better play the role of the government, my country has successively promulgated a series of policies aimed at promoting the rational flow and optimal allocation of human resources.

The report of the Nineteenth National Congress of the Communist Party of China proposed that efforts should be made to accelerate the construction of an industrial system featuring the coordinated development of the real economy, technological innovation, modern finance, and human resources.

In recent years, the human resources service industry has grown rapidly and has achieved significant social and economic benefits.

　　The reporter learned from the first human resources service industry development conference that the human resources service system has been constantly innovating and improving, from traditional personnel agency, job introduction and other services to new areas such as recruitment, training, headhunting, outsourcing, and management consulting.

At the same time, the human resources service industry has in-depth collaboration with new technologies such as the Internet and big data, broadening the path of industry development, and cross-border integration with transportation, health services, insurance and finance, technology intermediaries, legal affairs and finance, and more diversified service methods.

　　The Human Resources Service Industrial Park has a strong momentum and has become the epitome of industry development.

Since 2010, China's Shanghai Human Resources Service Industrial Park was officially put into operation, my country's Human Resources Service Industrial Park has made useful explorations in agglomeration industries, innovating industry development models, and cultivating new economic growth points.

At present, 22 national-level human resource service industrial parks have been built, with over 3,500 enterprises entering the park, with an operating income of 270 billion yuan in 2020, building a new highland for the innovative development of the human resource service industry.

　　"Thanks to the needs of economic and social development, the industry has developed very fast in recent years." Zhao Yunzhong, chairman of the Chongqing Talent Market Group, introduced that since 2015, the Chongqing Talent Market has provided more than 3000 units with talents, The service of more than 60,000 person-times such as teaching, exchanges, and inspections provides a full range of services for the "Twin-City Economic Circle" in the Chengdu-Chongqing region.

　　"We are more sensitive to the demand for talents. For example, the state now pays more attention to skilled talents. Our big market is actively assisting the government to participate in the training of skilled talents and expand the scope of business." Zhao Yunzhong said.

　　Fully promote employment

　　Promoting employment is the foundation of the human resources service industry, and the scale and quality of service employment are the primary criteria for measuring the effectiveness of industry development.

　　Nowadays, a multi-level and diversified human resources market structure is gradually taking shape, and the industry value is increasing day by day.

During the "13th Five-Year Plan" period, the national human resources service industry has held 1.19 million job fairs, trained 78.68 million workers, recommended 7.44 million high-end talents, served 190 million employers, and provided 1.15 billion people with employment and career selection And mobile services.

Especially since the outbreak of the new crown pneumonia, the entire industry has given full play to its professional advantages, concentrated online recruitment and online services, held 36,000 online job fairs, provided 42.3 million jobs, and guaranteed the return of migrant workers in a “point-to-point, one-stop” manner. The resumption of work has made positive contributions to stabilizing employment and ensuring employment and economic and social development.

　　Expanding employment capacity, assisting key groups in employment, improving the quality of employment, and maintaining the overall stability of employment levels are new opportunities and challenges facing the industry in the first year of the "14th Five-Year Plan".

　　Xu Xuedong, dean of the School of Information Engineering, Tianjin College of University of Science and Technology Beijing, said that before graduates look for a job, they do not have much sense of purpose in submitting their resumes, and most of them do not understand the situation of the company.

Therefore, pre-employment counseling and training are necessary.

At present, many companies have expanded their business scope and regard vocational training as another important part of the traditional recruitment business.

　　The vocational education platform of Lagou.com provides relevant vocational training courses.

Zhang Guibin, general manager of Lagou Education Division, said: “In view of the skills and qualities that job seekers lack, Lagou Education provides college graduates with targeted vocational training subjects and internship opportunities, from the perspective of employers and talents. To solve the difficulty of employment and recruitment, a closed-loop service from'talent training' to'talent delivery' has now been formed."

　　Usher in new opportunities

　　Although the human resources service industry maintains rapid growth and promising prospects, the entire industry still needs further development in terms of professionalization, digitalization, and internationalization.

　　The "China Human Resource Service Supply and Demand Survey Report" shows that there are "five advantages and five shortcomings" in the current human resource service industry.

Among them, 45.1% of human resource service organizations have revenue of less than 5 million yuan, and 61.9% of organizations have fewer than 50 employees, and their profitability is insufficient.

　　Shortcomings are opportunities.

The new momentum of digitalization is reshaping the service mode of the human resource service industry, especially the large-scale enterprises in the application of new technologies.

Log on to the online recruitment platform to find that live recruitment, video interviews, and AI interviews are widely used.

In March of this year, Zhaopin’s “cloud live broadcast” recruited support teachers for Liangshan Prefecture, Sichuan.

　　“In previous years, Liangshan area had difficulties in recruiting support teachers. This year’s live recruitment alone saw 4,500 people watch it in real time, 300 people posted resumes, and even conducted video interviews with microphones,” Guo Sheng told reporters.

　　AI interviews have also begun to be applied to recruitment.

The reporter saw at the Human Resources Service Industry Development Conference that in addition to the participation of the interviewer in the video interviews of some companies, artificial intelligence also simultaneously analyzes the interview situation of job applicants in the background and gives evaluation suggestions.

"The popularization of online technology has improved the efficiency of both recruiting parties, and interviewers have access to more candidates." said Fan Xiaowei, general manager of operation management and marketing of Guangzhou Red Sea Human Resources Co., Ltd. The evaluation is more complete, which is conducive to enhancing the matching effect and reducing the turnover rate of employees after entry.

　　Today, the human resources service industry is promoting the organic connection of the education chain, the talent chain, the industrial chain, and the innovation chain through government establishment, enterprise support, university docking, and digital transformation, so as to promote employment with the latest needs of industrial and technological development.