Economic Daily and JD.com release data-
Changes in the workplace environment drive consumption upgrades
How big is the office digital market
Meng Fei
Since the outbreak of the new crown pneumonia epidemic, many enterprises and institutions have begun to implement online remote office to reduce the risk of epidemic spread caused by centralized office.
Under this circumstance, both personal office software downloads and office enterprise smart equipment purchases have seen substantial growth, and digital collaborative office has gradually become the norm for corporate office work.
This contains a lot of business opportunities.
The digitalization of offices will usher in long-term growth.
During the epidemic, the traffic of online office platforms such as DingTalk and WeChat has soared, and the performance of related companies has increased rapidly.
The change in office habits is long-term, which means that digital office forms such as remote collaboration and online meetings are becoming more popular, and the industry development opportunities it brings will continue to ferment.
There is still potential to be tapped in the subdivisions.
Currently, large Internet companies are deploying online office, such as Ali has DingTalk, Tencent has Tencent Conference, ByteDance has Feishu, and so on.
However, no company can meet all the needs of office digitization, and there is still great potential in subdivisions.
For some SMEs, there is still broad room for development.
There are a lot of new opportunities in the escalation of demand.
In recent years, the digitization of office is more "informatization", that is, traditional office materials are stored and transmitted in digital form. In terms of collaborative office, the degree of digitization is not high.
In the future, corporate office will not only be informatized, but also mobile Internet, cloud-based, and intelligent. As demand upgrades, a large number of new opportunities will arise, and many new companies will benefit from it.