China News Service, Jiaxing, October 7th (Reporter Shi Zinan) Sitting in front of the computer, 54-year-old Chen Jiangen is proficient in typing on the keyboard and conducting Internet order transactions with customers.
It does not produce a single wool, but it has become China's largest sweater distribution center.
Located in Puyuan Town, Tongxiang City, Jiaxing City, in the north of Zhejiang Province, a "fashion miracle" has been bred from the "road market" peddled along the street during the development of the times.
In the sweater industry in Puyuan for more than 30 years, Chen Jiangen, a plasterer, has witnessed every transformation of Puyuan sweaters.
Photo by Shi Zinan in Chen Jiangen's live broadcast
“At that time, it was very hard to be a plasterer outside in the wind and the sun. Thinking about making woolen sweaters indoors, the sense of happiness was already very strong.” Chen Jiangen recalled, in the first week of making woolen sweaters, he made 300. Diversified RMB.
At that time, the plasterer's salary was only 1.76 yuan a day.
As the scale grows, Chen Jiangen has moved seven factories before and after, from initially renting a bungalow to a modern standard factory covering an area of tens of acres, and becoming a leading enterprise in the sweater industry in Puyuan.
The low-price vicious competition from peers has also made Chen Jiangen guilty.
"Everyone knows that the sweater business is good. More than 5,000 households in the entire town are following the trend. In the end, profits are suppressed to a very low level. Puyuan's sweater industry is also beginning to face a crisis." , Chen Jiangen chose to take the road of branding and focus on the development of mid-to-high-end products.
He bluntly said that in the 21st century, the era when a style can be "eaten" for a year has passed. The society has begun to pursue fashion, and enterprises will be abandoned by the market if they do not transform.
Photo by Shi Zinan, Puyuan E-commerce Base
"Occupying the two ends of the'smile curve' is the most important thing. If a company wants to develop with high quality, designers must be the first." Since 1997, Chen Jiangen has hired designers with high salaries, and has been communicating and cooperating with designer teams at home and abroad throughout the year. Thousands of new designs can be designed a year.
At present, Puyuan has gradually formed a fully functional sweater trading market closely connected with the industry, such as a garment market, a raw material market, and a logistics market. The market has transformed from a single wholesale sweater market to a comprehensive clothing market with both wholesale and retail. .
"Now Puyuan's sweater industry chain has been formed, and everyone's division of labor has begun to be refined. Come to Puyuan with the design drawings, and ready-made garments can be made in one day." Chen Jiangen said, from the traditional single sweater to today's Fashionable all-category apparel, Puyuan is embarking on a novel and personalized transformation path.
With the arrival of the Internet Conference in Wuzhen, Puyuan took advantage of the "East Wind" and became popular in e-commerce and e-commerce entrepreneurship.
A network cable has moved the traditional clothing market "in the air", and has also brought rebirth to more and more traditional manufacturing companies.
"Now that companies want to develop, they cannot do without intelligence and digitization." Since 2011, Chen Jiangen began to try a new model of Internet sales and became the first batch of sweater people to "touch the Internet" in Puyuan.
"The connection between Wuzhen and the Internet is a great opportunity and opportunity for us. People's awareness and popularity of the Internet are much higher." Chen Jiangen said, after "touching the Internet", not only the product sales began to double, but also seasonal Industry barriers to sales have also been broken.
This year, he intends to focus his sales on live broadcasts and set up his own live broadcast team. “Now there are a lot of people doing live broadcasts, and there are more people who want to do it.”
In the Puyuan e-commerce base, there are countless live broadcast rooms with lights on every night, and the Puyuan sweater brand is launched in the country and sold at home and abroad.
"Puyuan silk, thousands of miles of splendid sky." At the moment, Puyuan, the "land of bullets", is condensing the power of innovation, continuously expanding the fashion map, weaving the vitality of a spinning thread for a longer time, and having a more contemporary texture.
(over)