"Expo Sharjah" discusses enhancing participation in the "Middle East Watches and Jewelery" exhibition

The Sharjah Expo Center discussed with international delegations participating in the 48th edition of the “Middle East Watch and Jewelery Show” ways to develop prospects for cooperation to enhance the participation and presence of international companies in the exhibition and to benefit from the great capabilities and expertise of the Sharjah Expo in the field of organizing and hosting one of the largest specialized trade fairs in Jewelery and watch industry in the region.

This came during the meeting held on the sidelines of the "Middle East Watches and Jewelery" exhibition between Saif Mohammed Al Midfa, CEO of the Expo Center Sharjah, and Nicola Liner, the Italian ambassador to the country. In the UAE, the Sultanate of Oman and Pakistan, prospects of bilateral cooperation in the field of organizing joint events and providing services and benefits for investors and visitors to exhibitions from both countries and ways to activate participation in exhibitions and events in each party.

The two sides also discussed the most important challenges facing the gold and jewelry sector in light of the current circumstances and ways to confront them to serve the interests of all parties and contribute to promoting the recovery of this sector.

Saif Muhammad Al-Midfa stressed the importance of strengthening cooperation between economic activities in both countries and establishing permanent partnerships between them through the exhibitions and conferences portal, especially since they have a well-established base of relations in terms of mutual participation in exhibitions organized by the two sides, and this is reflected in the large participation of Italian companies in the Middle East Watch and Jewelery Exhibition. Which amounted to about 47 companies.. He pointed out that the Italian jewelry industry is famous for producing high-quality gold and jewelry pieces and is an option for many consumers in the UAE. Through this event, the Sharjah Expo Center can enable Italian companies and exhibitors to expand their marketing map and enhance their presence in the region’s markets .

For his part, Nicolas Lenier expressed his happiness with the great attendance and active participation of Italian companies in the "Middle East Watches and Jewelery Show", which is considered one of the most important exhibitions specialized in the jewelry and watches industry in the region, which reflects the leadership of the Emirate of Sharjah as a regional center for the manufacture and trade of gold and jewelry and an important market for Italian production in Gulf area.

On the sidelines of the exhibition, Saif Mohammed Al Midfa met with Alexei Busev, Executive Director of the Russian-UAE Business Council, and the meeting discussed a number of issues of common interest that contribute to advancing cooperation relations between Sharjah and Russia to stages that achieve the aspirations of the exhibitions and conferences sector on each side and contribute to building more One of the bridges of communication and cooperation at various levels between the two friendly countries. The two sides also discussed ways to activate the participation of Russian companies in the upcoming sessions of the Middle East Watch and Jewelery Exhibition.

For his part, Alexei Boussef praised the experience of the Expo Center Sharjah in the exhibition industry, praising the pioneering organizational and technical practices of the Expo Center Sharjah, which enable it to organize a large number of specialized international exhibitions, the most prominent of which is the Middle East Watch and Jewelery Show.

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