The first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" ended successfully

"Online Shopping Carnival" showcases the economic vitality of the Bay Area


  The first 20-day "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" recently concluded successfully, with tens of thousands of merchants from Guangdong, Hong Kong and Macao handing in their brilliant transcripts.

The data shows that the total sales of the first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" exceeded 100 billion yuan, and a total of 190 million consumers participated. Among them, Hong Kong and Macao participated in more than 1.2 million consumers. The vigorous economic vitality of the Bay Area.

  The dazzling report card further reflects the strong consumer demand in the market, especially the huge market in the mainland has opened up a broader market for high-quality goods in Hong Kong and Macau.

The organizer of the shopping festival decides to continue to hold the "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" every September 2 as the opening day to further tap the huge consumption potential of the market.

  Total sales exceed 100 billion yuan

  As the largest “online shopping carnival” with the largest number of merchants in the Greater Bay Area, the first “Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival” can be described as a “luxury lineup”. Sales exceeded 100 billion yuan.

Moon cakes in Hong Kong, pastries in Macau, home appliances in Foshan, clothing in Dongguan, beauty in Guangzhou, digital in Shenzhen... Nearly 300,000 brands are vying to appear, among which the most popular are snack foods, clothing, shoes and bags, and electronic products.

  Macau Yonghui Foods is a well-known and time-honored local brand in Macau. Its sales during the shopping festival have soared more than ten times than usual. The sales of traditional handmade egg rolls alone are as high as 2 million yuan.

During the shopping festival, the total sales of the new consumer brand Ri Ribo from Hong Kong increased by 100% year-on-year, which not only increased sales, but also established brand awareness in the Mainland.

Wanglaoji, Lianxianglou, Guangshi Pineapple Beer... These time-honored brands in Guangdong have been selling well, and nearly 50 time-honored brands have sold more than 300 million yuan on Taobao Tmall.

At the same time, major e-commerce platforms and merchants have formulated preferential programs with intensive and rich content, which have effectively promoted the overall upgrade of consumption in the Greater Bay Area.

  On the evening of September 21, the "Bay Area Rising Moon" Mid-Autumn Festival will bring the shopping festival to a climax.

Nearly 100 Taobao anchors at the scene joined hands with many artists and web anchors to bring goods to more than 2,000 brands in the Greater Bay Area through Taobao live broadcast, with sales exceeding 100 million yuan in three hours after the broadcast.

Many merchants said after the end of the Greater Bay Area Shopping Festival that their sales were very satisfactory and they would continue to participate in the future. They hoped to use the Shopping Festival to accelerate the transformation and upgrading and further develop the Greater Bay Area market.

  Helping Hong Kong and Macau brands move to the mainland

  How popular are "Hong Kong products" and "Macao products" at the shopping festival?

Just looking at the mooncakes, the sales figures are amazing.

Within 20 days, more than 9 million pieces of Hong Kong and Macau moon cakes were bought on Taobao Tmall. The Zhongshan factory of Macau Yonghui Bakery can produce tens of thousands of boxes of moon cakes a day, and the supply is still in short supply. Mooncake sales in Yuen Long Ronghua increased by more than 60% simultaneously; Hong Kong Huang Yue prepared 95,000 boxes of moon cakes and launched nine new products including Liuxin Maoshan King Durian Mooncakes and Liuxin Green Tea Mooncakes. They were sold out in just 10 days, and it was too late to replenish; Hong Kong’s famous brands such as Maxim’s made a breakthrough. A record of over a million pieces sold on Tmall during the shopping festival...

  At the first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival", more than 20 Hong Kong and Macao brands exceeded 10 million yuan in sales.

Many time-honored brands from Hong Kong and Macau take advantage of this shopping festival to accelerate their entry into the mainland market.

Weiyuantang, a time-honored brand in Hong Kong, has a diversified product line of proprietary Chinese medicines, tonics, and health products.

Deng Huimin, executive director of Weiyuantang Pharmaceutical Factory, said that at present, in addition to customers in the Guangdong-Hong Kong-Macao Greater Bay Area, customers in Beijing, Shanghai, Nanjing and other places are also increasing.

  The doubling of online sales and the rapid increase in brand awareness are the two major gains for Hong Kong and Macau brands in the first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival".

Affected by the epidemic, the retail industry in Hong Kong and Macau has entered a downturn, and many shops are facing tremendous operating pressure. This has also made many Hong Kong and Macau companies decide to deepen their efforts in the mainland market.

However, compared with the mainland, the penetration rate of e-commerce in Hong Kong and Macau is not high, and there is a lack of e-commerce operation experience.

To open up the mainland market, Hong Kong and Macau companies must understand and cater to the shopping habits of mainland consumers, accelerate their integration into the "internal cycle", and use e-commerce platforms to find business opportunities.

Participating in the first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" just provided a good opportunity and useful experience for Hong Kong and Macao enterprises.

Some Hong Kong experts analyzed that with the help of the shopping festival's consumption boom, in the future, more "monu sai lei" (Cantonese, meaning "very powerful") will be based on the Bay Area, spread across the country, and move towards the world.

  Improve the level of interconnection

  According to Dai Jianye, Director of the Economic and Technological Development Bureau of the Macao Special Administrative Region Government, the first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" is a good example of the economic innovation and integration of the Greater Bay Area, and it is also very suitable for the development of Macau's small and medium-sized enterprises.

"New retail models such as online sales and live streaming are very much needed for Macau's SMEs. Companies are very active in registering because they can open up new markets."

  Relying on a well-developed manufacturing system, a new digital operation model, and extremely fast and convenient logistics facilities, "Made in the Bay Area" has won the favor of more and more consumers.

Regardless of whether it is a time-honored brand or a new brand, this shopping festival is an opportunity to integrate resources in the Greater Bay Area, reduce production costs, and expand brand competitiveness.

At the same time, in this process, the flow of people, logistics, and capital has accelerated and the flow of various resource elements has become faster and more efficient, and the level of interconnection in the Guangdong, Hong Kong and Macao markets has further improved.

  The Hong Kong mooncake brand Huangyue has established its R&D team and factory in Hong Kong, and its e-commerce team, live broadcast team and logistics warehouse in Shenzhen.

After the mooncakes are produced in the Hong Kong factory, it only takes 1 day to complete the procedures, arrive at the warehouse in Shenzhen, and then transport the goods to the Bay Area and even across the country through the warehouse in Shenzhen.

"In this shopping festival, we feel the vitality of the entire Greater Bay Area, the huge potential of the mainland market, and the prospect of China's economic vitality," said Yan Yunbo, founder of the Hong Kong Huangyue Group.

  Hong Yong, associate researcher at the Institute of Electronic Commerce, Research Institute of the Ministry of Commerce, said that the large-scale traditional manufacturing industry in the Guangdong-Hong Kong-Macao Greater Bay Area has optimized the industrial division of labor by integrating the advantages of various parts of the Greater Bay Area in production, R&D, marketing, design, and logistics. , Broaden the market space.

With the rapid development of information and communication technologies such as big data, cloud computing, artificial intelligence, and blockchain, the Guangdong-Hong Kong-Macao Greater Bay Area is further accelerating the construction of a new "dual cycle" development pattern and spawning more new models and new business forms.

  Wang Lingxi

Wang Lingxi

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