Officials of outlets considered it one of the variables of “Covid-19” .. and positive competitiveness
"Vaccination" and "sterilization" banners... are new means of promotion in the service and retail sectors
Dealers prefer to deal with sales outlets that put up signs indicating the vaccination of their employees or sterilization.
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Abdul Hamid Al-Khashabi: “The pandemic has raised the competition between retail stores, and banners are a standard that some stores resort to.”
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Recently, the Dubai and Sharjah markets witnessed new competitive manifestations in the service and retail sectors, especially restaurants, through banners at their entrances stating that all their employees had received the vaccine against the Corona virus “Covid 19”, or that the shop had been sterilized.
Consumers confirmed to "Emirates Today" that the "vaccination" and "sterilization" banners, despite being a promotion for the activities of sales and services outlets, are popular and raise their confidence in dealing with them.
In turn, the officials of outlets in the retail sector considered these "signs" as one of the variables imposed by the pandemic in the sector, and among the factors of positive competitiveness in the markets.
They made it clear that these banners do not include any false or misleading information, and therefore there is nothing to prevent them from placing them, especially as they increase the confidence and reassurance of a large number of consumers in dealing with the outlet.
Consumer trends
In detail, the consumer, Mohamed Abdel Mohsen, said that he had noticed, during the recent period, a state of competition between sales outlets to promote their activities, through “banners” indicating that all management staff and employees in them had received vaccines against the Corona virus “Covid 19”, stressing that a large number of consumers had become preferred Those kind of stores to deal with and not others.
For his part, the consumer, Ahmed Taha, said that the placement of outlets for selling “banners” confirming that their workers received a vaccine or vaccination, or those related to the fact that the store is sterile, is witnessing a growing and remarkable expansion in the markets recently.
He believed that these banners aim to promote the outlet, but at the same time, they drive a number of dealers who prefer to deal with them over others.
In the same context, the consumer, Tamer Hassan, said that the phenomenon of promoting activities through “banners” of vaccination or sterilization is no longer limited to retail stores, but rather includes restaurants and outlets to provide services, including entertainment and games for children.
Consumer Mona Ibrahim agreed that the “vaccination” and “sterilization” banners had spread remarkably in the markets recently, considering this to be a promotional method in the first place, especially with the large increase in the number of individuals vaccinated in the country.
And she considered that this phenomenon is competitive, and favorable to consumers, because it increases their confidence in dealing with the outlet.
promotion process
In addition, the official spokesman for the "Aswaaq" group centers of the "Government Investment Corporation of Dubai", Abdul Hamid Al-Khashabi, said that competitiveness by placing "banners" indicating receiving vaccines against the Corona virus "Covid-19" aims mainly to promote stores and restaurants. , with the fact that most workers in the retail sector have already received the vaccine for a while, as part of the great efforts made by the state in distributing the vaccine.
Al-Khashabi stressed that the pandemic has raised the competitiveness between retail stores, and these banners are one of its criteria that some stores resort to.
competitive method
In the same context, Nanda Kumar, Director of the Corporate Communications Department at the “LuLu Group of Commercial Centers”, said that “vaccination” and “sterilization” signs are a competitive method adopted by some stores, despite the fact that most workers in the retail sector, if not all of them. He actually got the vaccine.
He added that the market has been witnessing a growing competitiveness through various criteria, some of which rely on expanded promotions, while others resort to banners for vaccination.
correct information
For his part, the director of sales at a selling outlet that put up a sign that its employees received the vaccine, George Casto, indicated that these signs do not include any false or misleading information, and therefore there is nothing to prevent them from placing them, especially as they increase confidence and reassurance among a large number of consumers. In dealing with the outlet, as well as motivating workers in other stores to take the initiative in receiving the vaccine, in case they did not complete taking it, and to rely on the continuous sterilization of the outlet.
Outlet Officials: Banners enhance competitiveness and increase consumer confidence.
Al-Bahr: Smart Marketing Doesn't Contrary to Transparency
The retail trade expert and head of “Al Bahar Consulting Company”, Ibrahim Al-Bahr, said that the markets are currently witnessing competition between sales and services outlets, such as restaurants, through banners indicating that their workers have received vaccination, or the vaccine against the “Corona” virus.
Al-Bahr considered this, one of the variables imposed by the pandemic in the sector, and the intensification of competition between retail outlets or services to raise their shares of sales, and to compensate for the peak periods of the pandemic that was reflected in some outlets and restaurants.
He explained that competition through the "vaccination" and "sterilization" banners is one of the smart marketing methods that the markets are currently witnessing. And raises the competitiveness among workers in the sector, in the direction of receiving the vaccine.
Al-Bahar considered that the pandemic has reformulated the standards of competitiveness in the retail sector, which results in the emergence of many innovative and new competitiveness manifestations between sales and services outlets, expecting that the standards of competitiveness will rise at greater rates during the coming period.
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