Models will no longer wear fur on the Saint Laurent and Brioni catwalks.

These two brands, which were the last of the luxury group Kering to use animal fur, will abandon it starting from the fall 2022 collections, the group announced on Friday, a milestone that had already been taken by the Gucci brands, Balenciaga, Bottega Veneta and Alexander McQueen.

A pioneer in the group led by François-Henri Pinault, Gucci announced in October 2017 to stop the use of fur from the spring-summer 2018 collections, then joined by Balenciaga, Bottega Veneta and Alexander McQueen.

Pressures from Peta

For several years, many luxury brands including giants like Chanel have turned away from fur.

Only Brioni and Saint Laurent had not taken the plunge at Kering, leading the organization for the defense of the animal cause Peta to demonstrate on March 10 in front of the Saint Laurent store on avenue Montaigne in Paris, after the protests expressed on the social media about an ad where model Kate Moss posed in a fox jacket.

A petition from Peta called on Saint Laurent and Brioni to "join the hundreds of other designers and brands - including Armani, Burberry, Chanel, Gucci, Macy's, Michael Kors, Prada and Versace - who now refuse to sell clothing or accessories in fur ".

"Modern luxury must be ethical"

Marie-Claire Daveu, Director of Sustainable Development at Kering, explains: “We consider that slaughtering animals that will not be eaten strictly to use their fur does not correspond to modern luxury, which must be ethical, in tune with the times and social issues ”.

As for the “standards related to animal welfare” published by the group in 2019, they “will continue to be rigorously applied, with regard to other animal fibers and materials,” she said.

“In luxury, we are an influencer, we launch trends, so we consider that it is part of our responsibility to get things done”.

The Brigitte Bardot Foundation welcomes the approach

The approach is hailed by the Brigitte Bardot Foundation, which now calls on the world number one in luxury, LVMH, to follow the trend "in the same spirit of progress, of respect for the living", reacted Christophe Marie, its spokesperson.

LVMH (Louis Vuitton, Givenchy, Christian Dior, etc.) said “to leave (its) houses the possibility of continuing to use fur in order to offer (its) customers who wish to wear products made in the most ethical and as responsible as possible ”.

He specifies that he has banned “endangered species” furs.

An "animal welfare charter" governs the group's supplies, which aims for "100% traceability" of its sectors "by 2026".

Faced with pressure from animal protection associations and ethical considerations from a growing part of consumers, major fashion houses, but also ready-to-wear (Burberry, DKNY) have renounced animal fur in recent years. .

The American department store chain Macy's stopped selling them in early 2021 and the Canada Goose brand, known for its goose down jackets with hoods decorated with coyote fur, will stop making them by the end of 2022.

Economy

Coronavirus: The number of French billionaires increased from 95 to 109 during the pandemic

Economy

CAC 40 companies: The remuneration of big bosses will jump in 2021

  • Fur

  • Animal protection

  • Style

  • Kering

  • Economy