Optimize the consumption environment of sports venues
Liang Shuo
The data of the sixth national census of sports venues released by the State Sports General Administration shows that compared with my country's huge population base, the total number of sports venues is relatively small, unevenly distributed, single-function, weak supporting facilities, and low degree of commercialization, etc. problem.
The concept of national fitness is deeply rooted in the hearts of the people, and the atmosphere of national fitness is becoming stronger.
Sports have become an indispensable part of life, and the consumption power of sports venues should not be underestimated.
How to further optimize the consumption environment of sports venues, to better meet the requirements of consumers for sports and fitness, and to vigorously promote the rapid development of the sports consumption market?
It is necessary to improve the infrastructure and supporting facilities of sports venues.
Establish basic supporting service facilities such as convenience stores, sports equipment stores, and charging bathing places to meet the diverse consumer needs of consumers, provide convenience for consumers, and add new consumption vitality to the sports venue service industry.
Innovative supporting facilities for sports venues should be added.
Sports venues should break the single mode of only providing sports consumption, actively expand sports-related consumption, and build a through train of "sports + leisure + catering". A place that integrates services such as stretch massage, optimizes the consumer experience, enhances overall satisfaction, and allows sports venues to drive more consumption.
It is necessary to promote the intelligent development of sports venues.
Intelligentization is a major trend in the future development of sports venues. It is necessary to develop ideas, find the integration point of sports venues with advanced technologies such as the Internet, big data, and 5G, accelerate the construction of smart sports venues, improve the service capabilities of intelligent equipment in sports venues, and vigorously develop Derivative service functions such as navigation, on-site interaction, online ordering, e-tickets, mobile payment, etc., use intelligent services to meet the new needs of consumers and promote consumer enthusiasm.
Liang Shuo