During the Mid-Autumn Festival, Beijing’s 100 key commercial enterprises received 2.66 billion yuan, a
year-on-year increase of 9.2%, an increase of 6.3% compared to 2019; the opening of Universal Studios, driving Beijing to become the hottest destination for the long holiday
On September 21, statistics from the Beijing Municipal Bureau of Commerce showed that during the Mid-Autumn Festival holiday, hundreds of enterprises in department stores, supermarkets, specialty stores, restaurants and e-commerce companies monitored by the Beijing Municipal Bureau of Commerce achieved sales of 2.66 billion yuan, a year-on-year increase. (Lunar calendar days, the same below) increased by 9.2%, an increase of 6.3% over 2019.
The passenger flow of 52 key business districts in the city was 13.714 million, which was basically the same as the previous year.
Universal Studios Beijing opened during the Mid-Autumn Festival, making Beijing the most popular destination.
According to tourism platform data, Beijing became the number one destination during the Mid-Autumn Festival.
Judging from the top ten visitor destinations in the first month of the opening of Universal Studios, not only the Mid-Autumn Festival, but also the National Day 10 days later, driven by Universal Studios, Beijing is still the most popular destination for bookings. .
The Universal Studios Hotel has also become one of the top five popular hotels in the Beijing area.
●Beijing Universal Studios
The opening of Universal Studios topped the list of popular Mid-Autumn Festival attractions
The key project of the international consumption center city construction-Universal Studios Beijing has brought the hot "Beijing Circle", "Bonding" short video and information platform, and topped the list of the most popular scenic spots in the country during the Mid-Autumn Festival. Tickets will be sold in one minute on the first day of the park opening on September 20 Out of them, nearly 60% of tourists from other provinces and cities bought tickets.
Not only the Mid-Autumn Festival, according to travel platform data, on the National Day after 10 days, driven by Universal Studios, Beijing is still the most popular destination for bookings.
Universal Studios Beijing also drove a surge in orders for theme parks across the country.
According to data released by the travel platform, Universal Studios Beijing sits on the top spot in the Mid-Autumn Festival this year, accounting for more than 42% of orders for park products.
At the same time, driven by Universal Studios, there is a boom in theme parks in China, with theme parks accounting for up to one-third of the top 30 attractions in terms of ticket orders.
Some "smart" tourists choose the reverse operation-when most tourists are focusing on Universal Studios, go to other theme parks for happy holidays, such as Shanghai Disney, Guangzhou Changlong, Happy Valley in Shanghai and Beijing, and Fangte, etc. They are all theme parks with the highest number of ticket orders.
During the Mid-Autumn Festival holiday, the Beijing International Film Festival "Beijing Screening" more than 100 excellent works to give back to the public, as of noon on September 21, the box office exceeded 26 million.
The 11 municipal parks and garden museums have carried out 35 garden tours, and the city’s museums have launched nearly a hundred cultural activities, enriching the wonderful cultural and entertainment experience.
According to UnionPay big data, the amount of travel ticket sales increased by 7% year-on-year, and the amount of travel ticket sales, accommodation, culture and entertainment, and residents' service consumption increased by 41.4%, 19.8%, 18% and 15% respectively compared with 2019.
During the Mid-Autumn Festival holiday, the fashionable new "night" state also opened colorful special activities.
Mid-Autumn Festival moon viewing, night tours, night food, night shopping and other special activities are very popular.
The "Night Waves LIVE SHOW" in Daxing District launched a series of music performances and issued online and offline consumer vouchers.
Huaxi LIVE·Wukesong invites the month to travel to the garden to create an immersive theme event. 2021 Beijing Cultural and Creative Market is the first to land. Langyuan Park, Red Star Macalline "920 Super Music Festival" helps Beijing sleepless nights, World Flower Grand View Garden Mid-Autumn City Set to play night tours.
According to UnionPay big data, during the festive period, night service consumption in Beijing increased by 26.1% compared with 2019.
●Beijing consumption season
The passenger flow of key business districts such as Financial Street and Qianmen exceeded 30% year-on-year
During the holidays, Beijing's consumption season once again unleashes the potential of the holiday economy.
Heavyweight domestic and international fashion brands are helping the International Fashion Festival "Tide Release", with more than 30 new product releases, more than 10 fashion forums, and intangible cultural heritage exhibitions gathered in Beijing.
The first launch festival gathers new product introductions. More than 10 brands such as Chua Lam Hong Kong-style dim sum, LEGO, SEPHORA, Xianhezhuang, Swarovski and other brands' first stores, flagship stores and anchors explore new products; the first store consumer package is distributed in Joy Spring to enjoy the Mid-Autumn Festival.
Xitieying Wanda Plaza launched the "Parent-Child Fair" event, which introduced the Mid-Autumn Festival traditional culture sharing experience, lantern DIY, and moon cake peach cake making. During the event, passenger flow and sales increased by 35.2% and 29.8% respectively.
The "Yunxiang Jingcai Cultural Life Festival" of Beijing Huimin Cultural Consumption Season, joins hands with Douyin, JD.com and other e-commerce platforms and social media, and joins key business districts and cultural spaces to present a cultural consumption feast featuring online and offline linkage and traditional modern symbiosis .
Regional characteristic activities create a diverse consumption scene.
Dongcheng District’s real-life exploration games and art exhibitions continue to promote the brand of "Burning East City" consumption season; Chaoyang District China World Trade Center "market + interactive workshop + performance" creates an exhibition of "Tide Unbounded"; Haidian District "Yantong Haidian" flashing Special promotions such as SHOW and talk show to celebrate the festive season, Zhongguancun International Food Festival and Qiyexiangshan Beer Festival attract tourists; "Fengtai Shopping Carnival" integrates tourism, food, and home improvement resources in the area to stimulate new consumption vitality; Mentougou Jingxi Consumption Festival "treasure hunt" , Shop exploring, pop-ups,” bright spots continue.
The passenger flow of Financial Street Commercial District, Qianmen Commercial District, Sun Palace Commercial District, and Dongzhimen Commercial District all exceeded 30% year-on-year.
During the holiday season, the sales of Wangfujing Department Store, Scitech Outlet and Shuang’an Shopping Mall more than doubled year-on-year, and the sales of the three gold sales companies increased 1.8 times year-on-year.
●Dining
Time-honored "Intangible Cultural Heritage" food is popular online and offline during the festival
"This year's small holiday is affected by the weather, and the takeaway peak is obviously ahead of schedule." said Wang Hongqing, the third-generation art inheritor and executive chef of Tongchunyuan.
According to reports, the first two days of the Mid-Autumn Festival holiday were rainy days. Food delivery in stores increased by more than 150% year-on-year, and overall sales increased by more than 20% year-on-year.
Huatian Yanji Restaurant and Gulou Makai Restaurant under Beijing Huatian Catering Group both delivered over 100% year-on-year.
Huifeng Dumpling House, Huifeng Mending Meat Pie, Qingfeng Baozi Shop Directly-operated Stores, and Xiangfei Roast Chicken Takeaway also increased by more than 50% year-on-year.
The weather improved on the day of the Mid-Autumn Festival, and time-honored enterprises also ushered in the peak of small holiday dine-in meals.
Gulou Makai Restaurant, Tonghe Juyuetan Store, Shichahai Store, Ritan Store, Yintai Store, Palm Springs Store, Tongchun Garden and other five-storey private rooms are all reserved.
Along with the dining boom, the time-honored "intangible cultural heritage" delicacies are on the rise.
Just like Heju’s three non-stick, grilled steamed buns, and glutinous fish fillets, double-flavored mandarin fish, Mao’s braised pork, sugar pie at Gulou Makai Restaurant, and Tongchunyuan’s crab meal, lion head, squirrel mandarin fish, big boiled dried shreds, etc." "Intangible Cultural Heritage" cuisine is the top dish in terms of click-through rate, both online and offline.
The barbecue season is the famous Mid-Autumn Festival in the capital to appreciate the "March Moon Beauty". The first is the bright moon in the sky, the second is the water moon in Shichahai, and the third is the national intangible cultural heritage of the mid-autumn barbecue season "Holding the Moon in the Bosom".
It is understood that in the orders for dine-in and take-out in the barbecue season, almost every order has this "embracing the moon in the arms".
During the holiday season, the sales of Meizhou Dongpo, Hongbinlou, and Donglaishun increased by 32.9%, 31.3% and 26% respectively year-on-year; the transaction volume of third-party platforms increased by 40.4% year-on-year, and 29.5% year-on-year, among which the volume of food delivery transactions increased year-on-year. An increase of 30.7%, an increase of 74% compared to 2019.
Beijing News reporter Chen Lin