The night economy creates a new "blue ocean"
The Mid-Autumn Festival is approaching, and various places have prepared a variety of cultural and tourism consumption activities, including night activities with various forms and characteristics.
When the moon appreciation culture meets the night economy, a different kind of excitement is worth looking forward to.
The night economy is getting more and more "sweet".
A survey report on the consumption habits of urban residents shows that 60% of consumption occurs at night, and some large shopping malls account for more than 50% of the entire day's sales from 18:00 to 22:00.
According to market research reports, the scale of my country's nighttime economic development will exceed 30 trillion yuan in 2020, and it is expected to increase to 36 trillion yuan in 2021.
In recent years, various levels from the central to local levels have introduced a number of policies and measures to support the development of the night economy, and various localities have launched night-time consumption activities to benefit the people, and the night-time economy has further heated up.
The night economy, which integrates "food, travel, shopping, entertainment, sports, exhibition, performance" and other diversified formats, is becoming a new "blue ocean" for urban consumption and a new "race track" for urban competition.
Regardless of its important role or its compound form, the night economy should not be just a "fast food stir-fry" offered at will, but a "main course meal" cooked with care and affection. Whether it can satisfy citizens and tourists is a test of the city's fine management capabilities.
More life style, extend the time and space of night economic experience.
The night economy is an important indicator to measure the vitality of the city's economy.
When the twilight sihehuadeng first came on, bid farewell to the busy day, and the time that belonged to oneself had just begun.
In order to better meet people's personalized, multi-level, and quality night-time consumption needs, we must provide differentiated and diversified night-life options, create more tactile consumption scenes, and strive to enhance the sense of acquisition of urban and rural residents and tourists Satisfaction.
In terms of supporting services, measures such as night transportation, safety, and environment will be improved, and the convenience and activity of night consumption will be improved, so that the night economy will be both dynamic and orderly.
More cultural flavors, pave the deepest night economic connotation.
At present, the night economic projects in individual areas are still limited to the stage of "eating hot pot and singing songs". The consumption scene is still monotonous, and the phenomenon of homogeneity and low level is prominent. It lacks not only rich and diversified business formats, but also lack of excellent traditions. The excavation of cultural and local characteristic resources.
At present, health care, culture, leisure, health, etc. have increasingly become people's important needs for the night economy.
The night economy must not only meet the basic needs of urban and rural residents for eating, drinking, and having fun, but also enhance cultural connotation, amplify the charm of the city with "cultural magnetism" and activate consumption potential.
In this regard, many cities have made attempts. Micro-performing arts, immersion night tours, and cultural and creative markets have become important vital factors for the night economy.
For example, "Yellow Crane Tower at Night" was launched during the National Day last year and became a new hot check-in project in Wuhan; Xi'an Datang Everbright City directly hit the audience with the prosperous Tang Dynasty, which made people linger.
In addition, "Museum Wonderful Night", 24-hour bookstore and other activities also unlocked a new map of the night economy.
Be more youthful, and interpret the night economy more excitingly.
The youth group is the main body of the more active economic consumption at night, and they have a wide range of needs in life leisure, social interaction, self-improvement and so on.
According to surveys, in night entertainment projects, the youth group likes to watch movies the most, accounting for more than 50%, followed by parties, sports and fitness and KTV, accounting for more than 30%.
In addition, experiential consumer projects such as script killing and room escape are also choices of many young people.
Night-time consumption is increasingly showing the characteristics of younger, parent-child, and high-end. This requires strengthening the investigation and research of consumer demand in various places, enriching product supply, cultivating new types of business, and being good at using digital technology as a form of presentation and management means, so that night The economy is getting more exciting.
Xiong Li