[Explanation] On September 15, the 2021 World New Energy Vehicle Conference was held in Haikou.
With the development of automobiles in the direction of electrification, connectivity, and intelligence, chips have become the key to supporting the transformation and upgrading of the automobile industry.
The current global chip supply crisis has highlighted the importance of chips to the development of the automotive industry.
[Concurrent] Yuan Chengyin, General Manager of National New Energy Vehicle Technology Innovation Center
The price of an ESP chip on the black market has risen 300 times, from a dozen dollars to more than four thousand dollars.
In fact, I am also a victim. I asked about the price some time ago. We also use this chip in the development process. Later, the price I got was more expensive than this.
So I think it actually shows that automotive chips have truly become a core element that affects the development of our industry.
[Explanation] In this context, how China's auto industry can speed up its independent "core-making" has aroused heated discussions among the guests.
Yuan Chengyin, general manager of the National New Energy Vehicle Technology Innovation Center, believes that first, new energy smart vehicles have reduced environmental adaptability requirements for automotive chips, and industry barriers have been weakened. China's chip design can seize opportunities; secondly, future information about automotive chips The tightening of data security requirements is conducive to the efforts of domestic chip design companies; third, the new electronic and electrical architecture will accelerate the iteration of the entire vehicle and give birth to a new automotive chip industry ecosystem; fourth, the current traditional fuel car companies have a large market , The new force of car-making has great potential, and chip design companies need to value both. Fifth, chip design companies must be down-to-earth and not too far-sighted.
[Concurrent] Yuan Chengyin, General Manager of National New Energy Vehicle Technology Innovation Center
Cars are products to (protect) the safety of people's lives. Once you have a problem, your product and even your brand may be destroyed.
And I think that in the process of entering, we can pay more attention to independent new energy brands, including commercial vehicles. This is the best entry point. In addition, in the development process, I suggest that you not only pay attention to the positive development process, but also more Listen more to the downstream voices and understand the market's pain points and long-term needs, so that I think the products you make can be better applied.
[Explanation] Yang Yuxin, chief marketing officer of an intelligent technology company, said that the rapid development cycle of new energy vehicles has promoted accelerated chip iteration.
Whether chip design companies can continuously iterate tools and improve product performance to meet user demand for products will be the key to the development of Chinese chip design companies.
[Concurrent] Yang Yuxin, Chief Marketing Officer of an Intelligent Technology Co., Ltd.
Through our technical advantages, users continue to improve product performance, and continue to support domestic customers' requirements for hardware performance and rapid product iteration.
On the other hand, we continue to iterate our tools to better support the development of our customers.
Reporter Li Yufan reports from Haikou
Editor in charge: [Ji Xiang]