China News Service, September 10th. According to the website of the State Administration for Market Regulation, recently, market regulatory authorities in many places continue to promote centralized rectification of illegal and illegal commercial marketing and publicity, and severely investigate and punish illegal and illegal commercial marketing and publicity activities in the name of celebrating the 100th anniversary of the founding of the Communist Party of China. , Effectively safeguard the image of the party and the country, and ensure the correct orientation of commercial marketing.

A batch of typical cases are now announced as follows:

　　1. The illegal advertising case of Shenzhen Mintai Arts & Crafts Co., Ltd.

The party’s behavior in publishing "Glorious in the 50th Anniversary of the Party" and "100th Anniversary of the Founding of the Party" advertisements and selling related emblems and badges in Taobao online store (shop name: Mintai Crafts) violated the relevant provisions of the "Advertising Law of the People's Republic of China".

On August 3, 2021, the Pingshan Supervision Bureau of the Shenzhen Municipal Market Supervision Administration ordered it to stop advertising and imposed a fine of 201,000 yuan.

　　2. Wuhan Luyu International Tea Trade Center Co., Ltd. illegal advertising case.

The parties used their own websites and jumped to the product details pages of their Taobao stores to publish advertisements using or disguisedly using the names or images of state organs and state organs staff, and conduct commercial propaganda in the name of celebrating the 100th anniversary of the founding of the Communist Party of China, and The act of publishing soft-text advertisements for the anti-viral effects of tea during the epidemic violated the relevant provisions of the "Advertising Law of the People's Republic of China".

On July 23, 2021, the Market Supervision and Administration Bureau of Donghu New Technology Development Zone, Wuhan City, Hubei Province ordered the parties to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, and impose a fine of 1 million yuan.

　　3. The illegal advertising case of Xinxiang Hongyun Liquor Industry Co., Ltd.

On the occasion of the 100th anniversary of the founding of the Communist Party of China, the parties published advertisements on the packaging boxes, boxes and bottles of liquor produced and operated that contained the content of "the 100th anniversary of the founding of the Party, 1921-2021". Labeling the name of another person’s factory violates the relevant provisions of the "Advertising Law of the People's Republic of China".

On August 17, 2021, the Market Supervision and Administration Bureau of Guancheng Hui District, Zhengzhou City, Henan Province ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 900,000 yuan.

　　4. Denghuang Chongqing Liquor Industry Co., Ltd. illegal advertising case.

The parties have not established and implemented the purchase inspection (sales) record system, and the Denghuang brand craft beer packages sold include "Follow the party for a long time 100 YEARS1921-2021", "Chinese people don't eat this set", "Cheers for the motherland", etc. The advertising slogan, the act of selling craft beer with the above-mentioned wine label on the bottle through online promotion, online and offline methods, violates the relevant provisions of the "PRC Advertising Law" and "The Food Safety Law of the People's Republic of China".

On July 30, 2021, the Market Supervision and Administration Bureau of Jiangbei District, Chongqing City ordered the parties concerned to stop publishing advertisements and imposed a warning and a fine of 450,000 yuan.

　　5. The illegal advertising case of Ruibang Food Business Department, Mawei District, Fuzhou City.

The advertisements published by the parties contained words such as "100th anniversary of the founding of the Communist Party of China", "presenting to the great motherland, offering love to the broad masses of middle-aged and elderly friends, and sending welfare science education activities", and used the emblem of the Communist Party of China, which violated the relevant provisions of the Advertising Law of the People's Republic of China.

On July 19, 2021, the Comprehensive Supervision and Enforcement Bureau of the Fuzhou Area Management Committee of the China (Fujian) Pilot Free Trade Zone ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 200,000 yuan.

　　6. The illegal advertising case of Guangzhou Fenzhi Education Network Technology Co., Ltd.

In order to promote the APP and video courses operated by the parties, they published a course advertisement with the title "100th Anniversary of the Founding of the Party|The Way of Divide to the Party: Free Learning" on its self-operated WeChat public account "All-Age Smart Education", etc. Acts in violation of the relevant provisions of the "Advertising Law of the People's Republic of China".

On August 18, 2021, the Panyu District Market Supervision and Administration Bureau of Guangzhou City ordered the parties to stop advertising and imposed a fine of 80,000 yuan.