The coverage rate of the country’s township express outlets reaches 98%, and there are 100 million parcels in rural areas every day
Rural logistics are becoming more efficient and smooth (online China)
The 48th "Statistical Report on China's Internet Development Status" recently released by the China Internet Network Information Center shows that since this year, as of June, the online retail scale of agricultural products has reached 208.82 billion yuan, and the coverage of countrywide township express delivery outlets has reached 98%, which is effective. Open up the end cycle of rural consumption upgrading and the upward movement of agricultural products.
In recent years, "express delivery into the village" has achieved remarkable results, but there are still many difficulties and obstacles in the process of landing.
How to further make up for the shortcomings of rural logistics?
How to achieve the goal of "there are outlets in towns and villages, and services in every village" and "agricultural products can be transported, and consumer goods can be imported"?
"There is a courier delivery point at your doorstep"
"The home appliances I bought online have arrived. I was worried that it would be difficult to move it. I didn't expect it to be delivered directly to my home. It was very convenient. In the past, express delivery did not go to the village, but could only go to the city to pick up the package, which was time consuming and laborious." Shoushan, Pingnan County, Ningde City, Fujian Province The Soviet party in Shoushan Village is very happy.
It is reported that Shoushan Township has achieved full coverage of postal express delivery in 14 administrative villages by means of "postal (policy) express (delivery) cooperation".
The express mail sent by the express company to the villages of Shoushan Township can be handed over to the postal company for delivery to the villages.
At the same time, postal and express companies cooperate with e-commerce companies to open up a channel for agricultural products from Shoushan Township to enter the city.
"In the past, we waited until a certain number of orders were accumulated, and then sent them to the county. Over time, some navel oranges were not so fresh. After the express enters the village, the delivery time is directly saved, the cost is reduced, and the income is increased. "Han Rongmiao, a big navel orange farmer in Baiyu Village, Shoushan Township, said.
Shoushan Township is a microcosm of the continuous improvement of rural delivery logistics in China.
In recent years, many places have accelerated the exploration of the innovative model of "logistics + e-commerce + special agricultural products".
Dangshan, Anhui Province is the main producing area of crisp pears. Local enterprises cooperate with e-commerce companies and logistics companies to take advantage of the short and fast Internet sales to solve the problem of crisp pears that are not easy to keep fresh. on the table".
Fan Jianhua, a fruit farmer who lives in Longfeng Village, Yaozu Township, Zhongcun Village, Yanling County, Zhuzhou City, Hunan Province, said: “There are more than 10 acres of yellow peaches grown at home. The courier will come to pick up the parcel when the express order is good. It is a great convenience for us to sell yellow peaches, and it can be sent all over the country." It is reported that the Yanling County Post Office has established collection and delivery points in various villages. Organize mail trucks to pick up and send directly to the door, effectively helping fruit growers expand the sales market.
In recent years, great progress has been made in the construction of China's rural delivery logistics system, and the country's organized villages have achieved direct mail delivery.
The relevant person in charge of the State Post Bureau said: “Currently, the number of express parcels nationwide every day has exceeded 300 million, of which 1/3 are in rural areas, and there are 100 million parcels in rural areas every day.” These parcels are connected to the citizens’ “rice bags” and “ "Vegetable basket", connected to the farmers' "pocket" at one end, has become an important link connecting urban and rural production and consumption, and promoting the development of urban and rural economic cycles.
Statistics show that in the first seven months of this year, the revenue of parcels and express delivery in rural areas exceeded 20 billion pieces, driving agricultural products to cities and industrial products to the countryside for nearly one trillion yuan.
Zhang Peili, an associate professor of the School of Economics of Renmin University of China, said in an interview with this newspaper that the development of rural delivery logistics is of great significance. From the perspective of "sending", the development of rural delivery logistics will help agricultural products, handicrafts and other rural products enter the market.
On the one hand, because it can easily enter the broad market and expand the sales of agricultural products, it is conducive to increasing farmers’ income and improving farmers’ consumption capacity; on the other hand, through the development of rural delivery logistics, faster integration into the e-commerce system is conducive to the use of network, Digitalization transforms traditional agriculture and promotes agricultural modernization.
From the perspective of "delivery", the development of rural delivery logistics has increased the convenience of rural residents' consumption, and consumers in rural areas have ushered in richer and higher-quality consumer choices.
Expansion of rural consumption is of great significance to the construction of a new development pattern in which domestic and international cycles are the mainstay and the domestic and international dual cycles promote each other.
Efforts to make up for the shortcomings of rural logistics
At present, there are still many difficulties in China's rural logistics system.
Sun Bin, a farmer from Heping Village, Lishu Township, Huanan County, Jiamusi City, Heilongjiang Province, said that compared with the developed coastal areas, e-commerce in Northeast rural areas is still underdeveloped. The rural areas generally lack cold chain infrastructure. After the harvest of agricultural products, they cannot proceed in time. For storage, the village-based express outlets receive less and more deliveries, making ends meet and operating at a loss.
"If it is delivered to users like in the city, a single express may allow us to go a long way." said Chang Kuan, manager of the Suifenhe business department of JD Express in Mudanjiang. Sometimes they would charge dozens of pieces per item with the customer's permission. The price of RMB is paid, and the courier is piggybacked by the courier, and the delivery fee they get is only more than 2 yuan.
In Zhang Peili’s view, the current bottlenecks in the development of rural logistics are mainly: farmers’ residences are relatively scattered, the business volume in rural areas is not enough, and the cost of distribution is high, which makes the internal motivation of logistics enterprises insufficient; a large number of rural infrastructures are not perfect, and some areas The development of transportation roads and the level of informatization is relatively lagging, which increases the difficulty of logistics extension to the countryside.
"The key shortcoming of rural logistics is the scattered distribution points. Rural population is not as dense as in cities. The deepening of distribution in rural areas needs to be combined with the special conditions of rural areas. In terms of the “last mile” of rural logistics and distribution, logistics sites need to be combined with specific business types in rural areas, such as combining rural government affairs centers, small convenience stores and other basic equipment to set up logistics delivery points and collection points." Zhongnan Finance and Economics Law Pan Helin, executive dean of the University's Institute of Digital Economy, said in an interview with this newspaper.
Industry insiders pointed out that judging from the current integration of various resources in rural areas, there are a lot of resources in rural areas such as post, transportation, supply and marketing, but there is no mechanism for sharing and co-construction.
For example, Alibaba, JD.com, SF Express, Suning and other companies are all located in rural areas, but their sharing is poor. If resources can be integrated and optimized to form a warehousing network covering the rural market across the country, it will help improve logistics efficiency. .
The "Opinions on Accelerating the Construction of Rural Delivery and Logistics System" recently issued by the General Office of the State Council proposes to improve the end-of-a-kind distribution system, coordinate delivery and logistics resources in rural areas, and encourage postal, express, transportation, supply and marketing, commercial circulation and other logistics platforms to adopt multiple methods of cooperation Sharing the terminal distribution network, speeding up the promotion of the common distribution model of rural delivery logistics, and reducing the cost of rural terminal delivery.
At present, many places are accelerating relevant deployment to promote the sharing, integration and optimization of rural logistics distribution resources.
For example, at the Agricultural Helping Express Service Center in Qingyun County, Dezhou City, Shandong Province, hundreds of couriers from six express companies including Shentong and Yuantong often sort out parcels together.
It turned out that Qingyun County facilitated the centralized settlement, unified sorting, and joint delivery of several express delivery companies, realizing "one-port-in, one-port-out" express delivery, and reducing the cost of entering the village through group development.
Wuyi County, Jinhua City, Zhejiang Province integrates passenger transportation, postal services, express delivery and other resources to build a new rural transportation service model with "one point, multiple functions, one network, multiple functions, intensive functions, and convenience and efficiency" to provide convenience for villagers to send and receive express delivery.
Inject strong impetus for rural revitalization
In order to further improve the rural logistics system and encourage, guide and support logistics enterprises to extend to rural areas, a series of targeted measures are frequently implemented.
The "Opinions on Comprehensively Promoting Rural Revitalization and Accelerating Agricultural and Rural Modernization" issued by the Central Committee of the Communist Party of China and the State Council proposes to comprehensively promote rural consumption, speed up the improvement of the county and rural three-level rural logistics system, transform and upgrade rural delivery logistics infrastructure, and further promote e-commerce in rural areas Promote the effective connection of urban and rural production and consumption with agricultural products leaving the village and entering the city.
Nine departments including the Ministry of Commerce recently issued the "Special Action Plan for the High-Quality Development of Commercial Logistics (2021-2025)", proposing to build an efficient urban-rural distribution system, promote the efficient connection of mainline transportation and urban-rural distribution, and improve terminal cold chain facilities and equipment.
The "Opinions on Accelerating the Construction of Rural Delivery and Logistics System" proposes that by 2025, there will be outlets in towns and villages, services in every village, and delivery of agricultural products and access to consumer goods.
Encourage and support logistics companies to provide professional supply chain delivery services for agricultural products. It is planned to build 300 express delivery service modern agricultural demonstration projects by the end of June 2022.
Under the call and support of relevant national policies, many e-commerce and logistics companies are actively exploring practical and feasible rural logistics models.
For example, JD.com integrates supplier resources to establish warehousing and distribution centers at the county level, and then relies on the "JD Rural Supermarket" model and a team of "rural promoters" to deliver express delivery to villages.
Pinduoduo has established an intelligent logistics model of "agricultural goods intelligent processing system" and "light storage" to help "small farmers" connect to the "big market."
An efficient and smooth rural logistics network is an important road to convenience and prosperity.
In recent years, Zhejiang Shengzhou has built more than 70 “multi-station integration” service outlets such as village post stations, harvest stations, and rural e-commerce service stations through the establishment of an intelligent logistics information platform for “quick urban-rural distribution”, helping local agricultural specialties such as white tea. Products circulate in cities, realizing the two-way flow of urban and rural materials within 48 hours, effectively driving local villagers to become rich.
Liu Dacheng, deputy dean of the Internet Industry Research Institute of Tsinghua University, said in an interview with this newspaper that informatization and digitalization are the inevitable trends in the development of rural logistics, and the construction of an intelligent, automated and visualized supply chain will become the future direction. All resources should be integrated, 5G, cloud computing, big data, artificial intelligence and other technologies should be used to create smart logistics, and the cold chain, sorting, packaging and other links should be emphasized, and the wisdom that integrates the production, processing, trade, circulation and service of agricultural products should be established. Agricultural supply chain system. With the support and encouragement of national policies, we will stimulate and guide the optimal allocation of resources in the entire agricultural industry chain, ensure the smooth flow of consumer goods into villages and agricultural products into cities, promote the process of agricultural modernization, and better serve economic development and rural revitalization. "This is also consolidating the achievements of poverty alleviation over the years, so that farmers can get better services, so that capital can serve remote areas and achieve'advanced' and'backward'." Liu Dacheng said.